Learn All About Keywords

A Keyword is a unique term (letters and/or numbers) that people can use to communicate with you via a short code. Ez Texting's short code in the United States is 313131, and in Canada it is 393939. The basic idea is that a customer texts your KEYWORD to 313131 (our short code). When they do so they are automatically added to your list of contacts.

Keywords are an extremely powerful tool when it comes to building a successful mobile marketing campaign. The best way to understand what keywords can do is to look at some examples. We’ve setup a couple of keywords on 313131 that you can text into right now, to see how easy it is for your customers to work with keywords. In all of these examples, as soon as a customer texts in your Keyword, they'll be added to your contact list so you can text them in the future.

We also offer Sub Keywords, which allow you to setup custom responses for additional words following your Keyword. Click here or scroll down to see an example.

Want to try things out with a free demo Keyword? Great, because every Ez Texting account is preloaded with a fully functional demo Keyword.

If you are on Pay & Go, Keywords cost $25/month to rent ($30 in Canada). All of our monthly plans include free Keywords.

JEWELRY – This is an example of a marketing alerts campaign. Build loyalty by letting interested customers know about specials before everyone else – ‘Welcome 2 Davids Jewels preferred customer program. We will send u exclusive invites 2 trunk shows 2 attend before the general public! Reply STOP JEWELRY to end.’

2FOR1 – This is an example of the power of mobile couponing. When you encourage your customers to text in to receive a coupon, you also collect their phone number, which you can use for future marketing campaigns (with permission) – ‘Thx for joining our VIP text club! Show this to your server and get 2-4-1 appetizers all night. Reply STOP 2FOR1 to end.’

THREADZ - This is an example of a Keyword with two Sub-Keywords, NYC and LA. Threadz in this example is a clothing store. If a customer texts Threadz to 313131 they'll receive back the message 'Welcome to the Threadz VIP program. Wherever you are, stay tuned for great specials and promos at Threadz!'

If they text in Threadz LA or Threadz NYC they'll receive back a location specific response. You can use Sub-Keywords for voting, specials on different days, or, like in this example, multiple locations.

Use Sub Keywords

Setting up Sub Keywords is simple once you've already setup a Keyword. Click the Plus symbol to expand the Sub Keywords list and then click Add Sub Keyword to create a new Sub Keyword. If you ever want to edit or delete a Sub Keyword all you have to do is click the Plus symbol to reveal your list of Sub Keywords:

Setting Up Sub Keywords

Setting Up Sub Keywords Step Two

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Learn All About Keywords