Learn All About Keywords

A Keyword is a unique term (letters and/or numbers) that people can use to communicate with you via a short code. Ez Texting's short code in the United States is 313131, and in Canada it is 393939. The basic idea is that a customer texts your KEYWORD to 313131 (our short code). When they do so they are automatically added to your list of contacts.

Keywords are an extremely powerful tool when it comes to building a successful mobile marketing campaign. The best way to understand what keywords can do is to look at some examples. We’ve setup a couple of keywords on 313131 that you can text into right now, to see how easy it is for your customers to work with keywords. In all of these examples, as soon as a customer texts in your Keyword, they'll be added to your contact list so you can text them in the future.

If you are on Pay & Go, Keywords cost $25/month to rent ($30 in Canada). Many of our monthly plans include free Keywords. See plans & pricing here.

Marketing AlertsJEWELRY – This is an example of a marketing alerts campaign. Build loyalty by letting interested customers know about specials before everyone else – ‘Welcome 2 Davids Jewels preferred customer program. We will send u exclusive invites 2 trunk shows 2 attend before the general public! Reply STOP JEWELRY to end.’

 

 

 

 

 

 

SMS Coupons2FOR1 – This is an example of the power of mobile couponing. When you encourage your customers to text in to receive a coupon, you also collect their phone number, which you can use for future marketing campaigns (with permission) – ‘Thx for joining our VIP text club! Show this to your server and get 2-4-1 appetizers all night. Reply STOP 2FOR1 to end.’

 

 

 

 

 

Conduct SurveysTOMBSTONE - This is an example of a simple poll. When the consumer texts in your Keyword, you can prompt them to respond to a poll question - 'Thx for texting Tombstone! Tell us your favorite Tombstone and we will send you a coupon to redeem at any participating retailer. Reply STOP tombstone to End.'