SMS Marketing Statistics

SMS Marketing StatisticsBrowse our free collection of SMS Marketing statistics. Get the data that shows why SMS Marketing is essential for your business. All statistics are for the United States:

  • 95 - 98% of text messages are read within minutes of receipt.*
  • 86% of consumers send or receive a text message every week.1
  • 30% of consumers interact with a brand via text message.1
  • 2.12 Trillion text messages are sent every year! (Summer 2011)3
  • There are over 320 Million wireless subscribers in the US (Summer 2011).3
  • Nearly 30% of US households no longer own a landline (Summer 2011).3
  • Only 40% of consumers own smartphones (Fall 2011).2
  • Text messaging is still the largest mobile marketing channel by revenue (2011).4
  • Mobile coupons are ten times more likely to be redeemed than traditional coupons.5
  • 72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.6
  • Only 5% of American adults actively scan QR Codes (this number rises to double digits for younger groups).7

 

Sources:
1) http://www.hipcricket.com/Portals/0/Press%20Release%202011/2011%20Hipcricket%20Survey%20Research%20Brief.pdf
2) http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
3) http://www.ctia.org/media/industry_info/index.cfm/AID/10323  
4) http://www.emarketer.com/PressRelease.aspx?R=1008624
5) http://www.mobilecommercedaily.com/2010/04/21/mobile-coupon-redemption-rates-to-rise-this-year
6) http://www.marketingcharts.com/direct/3-in-10-consumers-lack-qr-code-understanding-19591/
7) http://www.readwriteweb.com/archives/5_of_us_adults_use_qr_codes_up_from_1_last_year_st.php
*) Multiple sources including http://www.dm2pro.com/downloads/20100609_3/download