MMS Marketing Campaigns
If you are already using a group messaging platform to engage with your customers via plain text, setting up MMS marketing campaigns is easy. Simply change the type of message you would like to send from “SMS Message” to “MMS Message”, upload your image, audio or video file, compose a message to accompany the file (if you’d like), and click send. Within minutes your customers will be receiving and reading your MMS message wherever they are, whatever they are doing.
Unlike plain text group messaging, MMS marketing campaigns allow you to write up to 1,600 characters of text. This gives you the opportunity to expand on the message you want to communicate and avoids the scenario in which the 160 character limit of plain text restricts the impact of your message. Image, audio and video files can be up to 500Kb in size - sufficient for a thirty-second audio or video file.
Six Creative MMS Marketing Campaigns
Wondering how to make the best possible use of MMS marketing campaigns. Get any inspiration you need by reviewing six of the most creative MMS marketing campaigns from the last few years. Learn how the following brands set themselves apart from their competition via MMS marketing and see if you come up with a few outstanding ideas of your own.
The makeup company launched a mobile marketing campaign that resulted in a database of more than 5,000 subscribers within the first 24 hours. Julep enticed opt-ins by creating a highly appealing text offer that provided customers with 50 percent off of their next nail polish purchases. The ‘Julep Mobile Insider Club’ was promoted by sending emails to the existing subscriber database and posting about the campaign on social media outlets. One promotion about their new Kai nail polish color resulted in a 34.23 percent click-through rate and a 17.44 percent purchase conversion rate.
This famous luxury car brand encouraged consumers to invest in expensive winter tires by creating a campaign that reminded them how such tires are essential for safety, as winter tires offer much better tread on snowy, icy roads. BMW sent personalized MMS messages to its subscriber list that focused on what those individuals’ vehicles needed specifically, resulting in a 30 percent conversion rate from 1,200 messages.
American Eagle Outfitters
Clothing retailer American Eagle Outfitters’ creative MMS marketing campaign is all about announcing upcoming sales, including holiday sales and flash sales for clearance items. Promo codes are frequently included with messages, and are tracked at Point of Sale and linked to the mobile-friendly website.
National Wholesale Liquidators
National Wholesale Liquidators offered consumers who opted in to their mobile marketing campaign $5 off any purchase of $25 or more. The campaign was advertised through online, in-store, and print advertising channels, resulting in a database of 50,000 mobile phone numbers. It was subsequently found that customers who opted in to the campaign spent 80 percent more than those who were not part of said campaign.
Pizza Hut aims to help answer the age-old question, “What are we having for dinner?” The fast food chain sends mobile messages to customers with rumbling stomachs that feature promotions and coupons to encourage pizza as the answer to the dinner query. The campaign increased foot traffic as well as online order numbers.
Ace Hardware continually strives to increase customer engagement in a variety of mobile-tastic ways. For example, it offers coupons through its microsite, and uses barcodes and promo codes to increase trackable offer numbers. It also allows customers to save their offers for later use via SMS, email, or Passbook. Continually providing a variety of excellent offers in combination with in-store signs that promote opting-in has resulted in the numbers the hardware store desires.