Marketing can sometimes feel like a solitary pursuit, no matter the size of your business. It can also become focused solely online, as though people only exist on the other side of various screens. Getting involved with your community might help provide a new perspective, shake up your business SMS marketing campaign, and introduce you to new customers.
Establish your authority in your industry.
Most companies belong to industries that have trade associations, conventions, conferences, and other events. While simply attending community or industry events can help you meet more customers, speaking at them makes you even more visible.
Whether your speech lasts five minutes or two hours, it can have a positive impact on the audience. Use it to introduce something your business does to improve the community or the industry, or to describe an innovative process you've developed.
If you're thinking about speaking at an event, rehearse your speech dozens of times before the event. If you can give your speech without note cards or a written document, you'll come across as more professional and approachable.
If the event allows you to use slides or hand out literature, make your business SMS campaign center stage. Let people know how they can receive text messages from your company so you can connect with them after the event.
Pro Tip for Speeches
Start your speech by connecting with your audience. You don't have to tell a joke if it doesn't fit naturally with the subject matter, but you might tell an anecdote to which your audience will relate. If you make that connection, you'll hold their attention throughout your talk.
Volunteer as a Group
Someone in your community could use your help.
Volunteerism can elevate your company in terms of corporate social responsibility (CSR), but it also can help you meet customers. From other volunteers to the organization itself, you make your business more visible to the public.
Ask your entire company to participate. You might all meet one Saturday every month for a couple hours to volunteer at a local soup kitchen, thrift store, or other nonprofit. Use it for team building as well as for connecting with prospective customers.
Always bring your business card with information about your company on it. Include your contact information as well as instructions for receiving SMS alerts from your firm.
Pro Tip for Volunteering
More of your staff might participate in volunteerism if you let them have a say in the cause. Take a survey or poll, for instance, and choose the cause about which most of your staff feels passionate. Alternatively, if you have a small business, consider alternating who chooses the cause every week or month.
Start a Scholarship Fund
Everyone deserves an education.
You can derive three specific benefits from starting a scholarship fund:
- Talent: Help create the next generation of talent that might contribute to your company's success.
- Community: Show that you're willing to help young people get their education, which could earn your company good will and help you meet more customers.
- Visibility: People talk about scholarship funds. Your brand visibility might spike as a result.
Consider creating a scholarship fund that's specific to your business or industry. For instance, if you run a retail clothing store, you might start a scholarship for future fashion designers, buyers, or small business owners.
Pro Tip for Scholarship Funds
Hold a formal ceremony when you award the scholarship each year. It's yet another way to reach out to your community, to celebrate young talent, and to meet more customers.
In business, SMS marketing and other forms of digital marketing have become the norm. However, the benefits of online campaigns don't negate the advantages of getting involved in your community. Sign up for free to take advantage of EZ Texting's SMS marketing services while you reach out to people in the real world.