5 Bar Marketing Ideas That Any Bar Owner Can Master
Let's face the facts — as a bar owner you don't have a ton of money, resources, and time to dedicate to marketing. You're responsible for a million other tasks including managing the bar, negotiating supplier contracts, taking inventory, hiring staff, and more. In order to be a successful bar manager, you need to be observant and have the ability to think critically and work efficiently. As such, you need to invest in easy-to-use outbound marketing tools and strategies that don't break the bank.
In your search for those high-value bar marketing ideas, tools, and tactics, there are a few key channels and strategies that you should consider investing in. As a recognized and industry-leading text message marketing provider, we've seen thousands of bars, restaurants, and nightclubs come and go. We know what it takes to increase awareness, attract prospects, and create repeat customers.
Do you mind if we let you in on the secret?
5 Bar Marketing Ideas Worth Investing in Right Now
In this article, we'll give you the five most cost-effective bar marketing ideas that produce immediate results.
1. Create Facebook Events to Promote Specials
Facebook is a continually evolving marketing and communications channel. In recent years, successful local bars have leveraged the power of this social media platform to initiate high-value marketing interactions with new and loyal customers.
Most bar owners and marketers create events to promote drink specials, entertainment, and more. Be sure to include important information like date, time, and address. Additionally, including a brief title and description of the event makes it simple and easy for customers to know what's happening.
2. Partner With Other Businesses
Try partnering with other local businesses. Of course, partnering with another business means that there needs to be some kind of reciprocated value in the partnership. For example, a real estate agent that specializes in nearby neighborhoods might host an event at your bar for prospective homebuyers. Not only will this kind of event bring traffic to your establishment, but it will also help newcomers to the neighborhood or area feel like they are buying into a community when they purchase a new home.
3. Issue Special Offers Via Text Message
Did you know that text message marketing is one of the most effective marketing tools available to bar owners today? The data speaks for itself — 90% of all mobile users open and read text messages within the first three minutes of receipt. Moreover, text messages are opened and read almost five times more than email. There are a ton of creative ways to get quick opt-ins including social media messages, blackboards inside or outside bars, one single nicely-printed sign in the bathroom, and more.
If you haven't considered text marketing for your bar, restaurant or nightclub, consider the following features and benefits:
Speed: SMS text messages are limited to 160 characters or less. That means that text marketing recipients can easily digest and act upon your unique promotion.
Directness: Most recipients check their text message inbox multiple times per day. By comparison, email inboxes are usually only checked once or twice per day.
Traceability: An industry-leading text message marketing provider will offer advanced reporting features including open rates, contact count, and more. These types of insights give administrators the information they need to orchestrate and manage text marketing campaigns that generate substantial results.
4. Personalize Your Receipts
Adding a touch of personalization to your receipts is a quick, easy, and affordable way to generate some buzz. Beyond adding your business's name, address, and phone number, considering adding a texting Keyword and Short Code. Example: Text JOIN to 313131 to get a FREE beverage with your next pizza order.
Remember, customers must opt-in via this Keyword and Short Code to receive ongoing text communications. Before long, you'll have a big list of opted-in text contacts eager to receive exclusive promotions and offers from your business.
5. Get Your Bartenders to Build Their Brands
Your bartenders are probably already interacting with their regulars. Encourage these bartenders to create a few social media profiles specifically for promoting their personal brand. For example, they can use Instagram and Facebook to keep their followers up-to-date on weekly hours, specials, and more. They might even post a quick video introducing some of their favorite dishes and drinks!
Smarter Bar Marketing Tactics With EZ Texting
As you know, marketing your bar, restaurant, or nightclub is an ongoing challenge. With some certainty, investing in these bar marketing ideas will position your business for rapid and sustained marketing success.
Over the years, we've worked alongside thousands of bars. In just a few quick minutes, you can set up your first mass text messaging campaign. Additionally, with access to an easy-to-use dashboard, sending a simple text message doesn't require any technical knowledge or expertise. It's that easy!
To really maximize your text message marketing for bars and nightclubs effectiveness, we've even built a special step-by-step guide packed with valuable information and insights. Use these expert strategies to create an actionable text marketing plan. We'll show you the nine steps all successful text message marketers follow to launch their very first text marketing campaign.
If you want to start fast, these are the first nine steps you need to take.
Photo: Getty Images/GANNAMARTYSHEVA