5 Holiday Messages for Your SMS Marketing Campaign
Temperatures are dropping, trees are being garnished, and the red Starbucks cups are out in full force. Jovial customers are buying up gifts in droves, and with 10 times the coupon redemption rate and a nearly 100 percent open rate, SMS marketing is truly one of those rare gifts that keep on giving. Here are five holiday messages that you can effectively utilize in your SMS marketing campaign.
1. Happy Holidays! Sign Up and Get a Free _____!
Grow your network this holiday season by creating an engaging call to action that rewards new customers with one of your products or services. With all the holiday shopping for others, it’s nice to get something for yourself.
2. Drool-Worthy Picture Messages
‘Tis the season for indulgence – especially when it comes to yummy food. If you run a restaurant or bar, send an image of one of your decadent dishes. Just like the aroma of freshly baked pastries, messages with images can lead hungry customers right to your door.
3. Send Back-In-Stock Messages
While simple, this technique is crucial. According to the National Retail Federation, half of shopping will be conducted online this year. If you have a sold out bestseller that customers crave, let them know when it’s back in stock! You can also include a special incentive, such as “the first 10 shoppers to sign up for our messages get this product 15% off.”
4. Mobile Coupons
Customers within the 24 to 35 bracket say they find messages with coupons more useful, and those coupons are redeemed 10 times more than email coupons. With so many folks buying online, sending SMS message coupons is a great way to entice them to shop at your company.
5. Exclusive In-Store Offers
Don’t forget about your physical store! Use SMS to send exclusive in-store offers to drive foot traffic to your brick-and-mortar locations.
SMS messaging can be a valuable resource to generate sales and move inventory this holiday season. By utilizing these five messaging tips, you can increase your potential customer network and attract many more shoppers to gobble up the goodies on your website, as well as your physical locations.