By: EZ Texting
It may seem absurd that some people don’t enjoy indulging in funnel cake whilst being mildly nauseous from fast-speed rides, but amusement parks have more to offer than just adrenaline-inducing thrills. If you own an amusement park, and have entertainment attractions, reputable food, and family activities you wish to share, implement mobile marketing into your marketing efforts to attract more foot traffic.
Check out five ways that you can use mobile marketing for your amusement park.
Reach the Best Audience
Finding your target audience is made easy with mobile marketing. When you advertise your opt-in information on an ad or commercial, people directly inform you that they are interested in your company, as they willingly subscribe to receive text messages from you. Having people subscribe to your SMS list filters out prospects that you would otherwise target through expensive advertising. Once you have a list of leads that have shown interest in your amusement park, you can capitalize on this advantage by directly marketing to the list to increase business.
Increase Repeat Visitors
Build a relationship with your customers. When customers buy tickets for your park, send them a thank you text a day later and ask how their experience was at the park. Offer an incentive if they did not have a positive experience, and if they did enjoy their visit, schedule a loyalty coupon for a future date. Additionally, the occasional check in or celebratory text will keep you in your customers’ radar.
One of the best ways to bring customers into your park is through personalized coupons. For repeat customers, you can show them that you appreciate their business by sending a coupon after they visit your park. Customize coupons with customer’s subscribed name and choose what type of deal is most fitting for your target customer. If you want to bring in new clients with coupons, you can advertise your subscriber list by offering a coupon for those who opt-in.
Get Customers Involved
If you’d like to make discounts more fun, create a trivia game. Perhaps you have a seasonal theme at your park or want to celebrate a holiday, you can come up with questions that relate to these features. Customers can participate through a text-to-win format where they have an option to choose from a section of answers. If your prospect answers the trivia question correctly, offer a freebie for their next visit such as a free meal, a free drink, a child’s ticket, etc.
No one enjoys trekking out somewhere, bright-eyed and full of expectations, and then suddenly faced with unforeseen changes to plans. Whether it is uncomfortable weather, unusual long ride lines, reaching max capacity, or malfunctioning rides, customers shouldn’t have to have an unsatisfactory experience due to unexpected circumstances. However, if it is within your control, alert ticket holders via SMS of anything that might affect their visit. Customers will likely appreciate that their time and money are being taken into consideration.