84 Percent of Millennials Act On Mobile Push Notifications

1
Jul
84 Percent of Millennials Act On Mobile Push Notifications

6a00e5528cee38883301b8d1ff6c57970c
If you’re a business owner, the fact that 84 percent of millennials act on mobile push notifications is something to definitely capitalize on...and quick. The location-based mobile platform Retale commissioned a study on the subject in September of 2015, which polled 500 millennial adult men and women age 18-34 years old all over the United States. 

The study found that 94 percent of the millennial generation use location-based services, or apps that identify a person’s location. Retail establishments and brands frequently use such apps to send consumers information about products and services at stores near their locations. These services are a bit more popular among millennial iPhone users at 97 percent than they are among millennial Android users at 93 percent. 

Acting on Push Notifications

Some 84 percent of millennials respond to push notifications. Engagement following push notifications from brands is high at 83 percent, with men more likely to follow through on push notifications than women at 86 percent and 79 percent, respectively. Some 89 percent of millennials will act on push notifications from favorite brands, with men again more likely to act than women at 91 percent and 85 percent. As previously mentioned, iPhone users are more active on mobile devices in terms of push notifications than their Android counterparts at 92 percent and 86 percent. 

Preferred Info

In terms of the types of information millennials like to receive when push notifications pop up, most want deals and discounts (shocking!). Coupons, “instant” deals, customer rewards, sales, and new product information are among the favorite push notification topics, as are store locations, hours, and in-store guidance as to where products are located. Receipts following purchase completion are also among preferred push notification information. 

Reasons for No Response

When asked about reasons for not responding to push notifications, millennials cited lack of relevance, intrusion/too many notifications, poor timing, and lack of deals. Considering that 80 percent of millennials look at their devices first thing in the morning and 78 percent spend two or more hours on their devices each day, businesses having issues engaging consumers with push notifications should revamp their mobile marketing strategies.

Mobile Marketing Campaign Tips

Whether you are looking to revitalize your push notification strategy or are otherwise working on a new mobile marketing campaign, consider the following tips to help you get the most from your efforts: 

  • Text Instead of Call: Millennials might spend half their lives on their phones, but that doesn’t mean they want you to call them and interrupt their days. Opt for SMS messaging instead and go the non-invasive route. 
  • Get Personal: The millennial generation is used to brand customization and essentially getting what it wants when it wants it. Personalize your campaigns based on demographics and buying interests to pique millennial interest. 
  • Think About Security: Security is a constant mobile technology issue, and millennials are very protective of their personal information. Keep this in mind at all times and ensure your mobile options are safe and secure. 

Make push notifications work for you…. and enjoy the results.

Recent Blog Posts

Retail Loyalty Program
25
Nov

How to Use Text to Manage a Retail Loyalty Program

Customer loyalty lists can be gold for small businesses. After all, it’s a list of people who love your product and who are willing to engage. And...
Online Marketing Tools for Small Businesses
24
Nov

5 Easy and Effective Online Marketing Tools for Small Businesses

There are hundreds of online marketing tools specifically built for small businesses. From text marketing and email software to social media...
Text-to-Donate
19
Nov

How to Use Text-to-Donate to Power Your “Giving Tuesday”

“Giving Tuesday” has been a way to reflect, give back, and donate in the run-up to the holiday season. The concept was introduced in 2012 as a global...

Join the 160,000+ customers who have used SMS marketing to connect with their audiences.