By: EZ Texting
Did you know that over 98% of the population in the United States has access to a mobile device capable of sending and receiving SMS messages? For this reason, many schools, colleges, and universities have begun to pursue text messaging as a means to disseminate important information, including weather alerts, emergency lockdowns, school closures, and much more.
And at only pennies per message, text messaging is one of the most effective and affordable forms of communication currently available. With the right bulk SMS software for schools, sending important notifications is as easy as 1-2-3!
Have you considered investing in an SMS alert system for your institution? As an industry-leading and recognized text messaging provider, we've worked with hundreds of schools, districts, and educational organizations, and we've seen first-hand how SMS benefits students, parents, and faculty.
7 Ways an SMS Alert System Benefits Students, Parents, and Faculty
We get it – budget approvals, fear of change, and skepticism towards product effectiveness dissuade even the most successful institutions from investing in mass text messaging. However, with a little time, research, and commitment, you will come to realize that text messaging is a proven and effective communications channel.
Here are the seven ways an SMS alert system benefits students, parents, and faculty.
1. Prevent More People From Entering a Dangerous Situation
An active shooter or unwelcome intruder situation poses a severe threat for which your college, school, or university needs to be prepared for. Every year, administrators spend thousands of dollars developing security protocols and systems to help mitigate and manage these types of crises efficiently and effectively.
An SMS notification system helps connect the office, classrooms, security, and administrators when these kinds of unexpected situations occur. As you know, during an active shooter or intruder situation, time is of the essence. A robust text messaging alert system makes it simple and easy to send messages in seconds.
2. Keep Everyone Updated on Weather Developments
An increasing number of institutions are developing severe weather emergency plans. The fact is, a severe weather preparedness program is essential for all schools, colleges, and universities, even those in temperate climates.
Most schools utilize a public address system to talk directly to students and teachers. In some cases, electricity may be lost during the storm before the emergency weather plan has been activated. Therefore, it is critical to have a secondary device such as a mobile phone. An SMS alert system allows school administrators to send out important information before, during, and after serious weather events.
3. Cut Down on Phone Time
Are you school administrators bogged down with phone calls? An SMS program can be used to respond individually to parents, students, and faculty.
EZ Texting's textable number service gives you a text-ready 10-digit phone number that you can use for one-to-one conversations. For your recipients, it will feel just like they are texting with a friend. For your school administrators, it is as simple as writing an email. Most importantly, it's completely trackable, and you can initiate conversations from either a computer or mobile device.
4. Alert Specific People About News
Most mass texting service providers allow system administrators to organize contacts into specific groups. In theory, audience segmentation makes it easy to send highly personalized and specific messaging around after-school events, workshops, cancellations, and more. In this way, system administrators can send the right messages to the right recipient – every time.
5. Help Students and Their Parents Be More Prepared
Unfortunately, important emails go unchecked. Additionally, the average response time for a legitimate email is about 90 minutes, compared to 90 seconds for a text message. An SMS alert system helps students and parents to stay on top of important application submission and standardized testing dates.
6. Ensure Better Safety Protocol on Field Trips/Class Trips
Does your institution organize frequent class trips? If so, you know how important proper coordination and communication between trip leaders, parents, and others are. With SMS, administrators can send out an itinerary as the group moves from one location to the next. This will dramatically reduce the chances of a student or chaperone getting lost. Additionally, the lost person can also text a number or short code to alert the trip leader that she/he is lost.
7. Ongoing Professional Development
Sending out alerts for new research, studies, or any new educational regulation is a breeze with text messaging. Again, when these types of messages are sent via email or school bulletin, they will almost always be missed. A text messaging alert system ensures that your important professional development messages will be sent and received quickly and efficiently.
Choose the Right Text Partner for Your School, College, or University
Does SMS messaging make sense for your school, college, or university? In a recent study, we found that contacts read 98% of text messages sent from our platform. Additionally, 90% of text messages are read within the first three minutes of receipt.
If you are set to explore text messaging for your school, we have a free resource designed to help you expedite the implementation process: Text Message Marketing Playbook for Schools, Colleges, and Universities.
You'll find 16 types of ready-to-use text messages for educational institutions. These messages include special event reminders, severe weather alerts, emergency notifications, surveys, class supply lists, and more.
Photo: Getty Images/Rawpixel