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A Guide to the Best Real Estate Lead Gen Companies, Tactics & Strategies

As a real estate agent, you always need to be on the lookout for prospective customers. Follow our guide to find out about the best lead gen companies and marketing strategies for realtors like you.

Photo of a realtor using a phone while selling… with a for-sale sign
December 19, 2022
Chloe Mulliner
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Reading time about 5 min

No matter how much of a rockstar real estate agent you are, your business won’t get very far if you don’t have prospective buyers and sellers. So, are you also a rockstar at generating leads?

That’s the million-dollar question. While there are many ways to attract customers to your real estate company, usually, the best way to find prospective customers is by implementing a whole bunch of tactics at once.

In our guide below, we address the best lead gen strategies for realtors, from taking advantage of lead gen companies to experimenting with text marketing—and we even include a list of our favorite lead gen companies to get you started. Follow along for the best lead gen for realtor tips.

Best Real Estate Lead Gen Companies, Tactics & Strategies

Ask any real estate agent for their advice on the best lead gen for realtors and they’ll likely start talking about their go-to lead gen companies. So, what are real estate lead generation companies, and how can they help your business? Let’s find out!

The Best Lead Gen for Realtors

While there are many lead generation companies out there, the following consistently earn rave reviews in the real estate sector.

Lead gen company logos


Cost: Plans start at $299/month

When it comes to real estate leads for agents, Zurple is a fan favorite. This lead generator is popular because it designs custom websites for individual agents, which helps attract organic leads on top of those that the agent is already paying to receive.The platform also has access to robust customer data. This enables the platform to serve calculated content that targets specific customers based on their online behavior. This built-in behavioral marketing automation helps the agent build relationships with customers currently interested in buying or selling.


Cost: Plans start at $499/month

One of the biggest perks of BoldLeads is that it offers area exclusivity. This means it targets prospective customers who live in a certain zip code, and limits the number of clients in that area to help eliminate competition. To generate leads, BoldLeads places ads on Facebook and Google that lead prospective customers to real estate websites where they enter their contact information that’s then delivered to you. What’s more, this company features a robust Content Relationship Management (CRM) tool that makes it easy for agents to review and organize your leads.

Market Leader

Cost: Plans start at $139/month

Market Leader is celebrated for being a straightforward, easy-to-use tool. In just a few easy steps, you can have an entire dashboard that lets you manage, organize, and communicate with your leads. Perhaps one of the most attractive aspects of Market Leader is that you’re not competing with other real estate agents for the same lead because they never sell the same lead twice. In fact, this platform is one of the only ones that guarantee fresh leads each month.


Cost: A la carte pricing starts at $39.99/month

RedX consistently graces the best lead gen for realtors lists, and for good reason. Aside from its affordable a la carte pricing model, RedX is renowned for scraping aggregated data that you can then organize and use to create leads. Because the data includes info from sources like expired listings, For Sale by Owner (FSBOs), and pre-foreclosure lists, you can come to the table with valuable information about the lead. That said, this method does take some effort, so it’s best suited for those who are willing to put in the work.

More Lead Gen Strategies for Real Estate Agents

In addition to buying prospective leads from lead gen companies, we recommend incorporating various other methods to drum up interest in your real estate business and attract new customers. As we always say, the most successful marketing approach is to deploy multiple strategies at once.

Try a combination of these methods to score the best real estate leads.

Implement Text Marketing Campaigns

If you’re not using text marketing for real estate leads, you’re doing yourself a great disservice. After all, with a 98% engagement rate, SMS texting is perhaps one of the easiest (and most lucrative) ways to hook prospective customers. For example, if you place an SMS keyword or QR code on your for sale signs, those interested in buying or learning more about a property can interact with that code to connect with you and receive more information.

Once you’ve added prospective customers to your contact list, you can customize your customer profiles and begin sending them curated listings and invitations to open houses, along with setting up appointments. This opportunity to communicate one-on-one with prospective customers in real time can give you a real leg up.

For more text marketing resources, check out our real estate text marketing guide.

Image of For Sale sign in front of a house that reads: FOR SALE. Want to learn more about this property? Text HOUSEINFO to 32355 for photos, descriptions, pricing, and more

Leverage LinkedIn

Don’t get us wrong; advertising your real estate company on social media channels like Facebook and Instagram can certainly bring in leads, but we believe advertising on LinkedIn might just be the secret sauce. After all, people go to LinkedIn for business and professional matters, which means they’re in a more proactive mindset than when they’re just on autopilot, scrolling through their Instagram feed. Advertising on LinkedIn provides you with a space where prospective customers are inherently on the lookout for people to do business with, a mindset which often leads (get it) to a more take-action engagement.


Network in Your Community

You want everyone in your community to think of you as soon as they’re looking for a realtor. Sure, strategic advertising is a great start, but that alone isn’t going to cut it if you want to become a household name. One organic way of getting your name and face out there is by getting involved in your local community.

Maybe your real estate company can sponsor the town’s softball league, host a fundraising event for the local elementary school, or participate in monthly beach cleanups. The more engaged you are with your community, the more likely you’ll begin receiving recognition, meaning the next time someone needs to buy or sell a home, your name is sure to be in the running.


Put Your Knowledge to Good Use

Real estate can be a bit daunting to those who have never bought or sold property before, so why not use this to your advantage? No, we’re not suggesting you scare or confuse your potential customers; we’re saying educate them!

Look for opportunities where you can ease their fears and make them more comfortable and confident about getting involved with real estate. For instance, you could host a free seminar for first-time buyers, providing advice and answering questions, or you could offer a free consultation and walk-through for those looking to put their house on the market.

Helping prospective customers navigate the real estate world will increase their trust in you, making them more inclined to turn to you when they need a realtor of their own.


Ask for Referrals

Sample MMS Message with a picture of a realtor in front of nice house

There’s nothing wrong with good old-fashioned referrals. In fact, they still work like a charm! If you’ve built strong relationships and a good reputation with your past clients, there’s a good chance they’ll be willing to vouch for you and your business.

Consider inquiring with your most recent customers to see if they know anyone in the market for buying or selling their homes. Who knows? Maybe George knows a lot of parents on the PTA or Lisa is a member of a big book club—they could have potential leads! You can also encourage previous clients to leave reviews on your Google Business Profile page, or incentivize previous customers with rewards, like cash or gift cards, for referring their friends or family members.

Don’t be afraid to ask for referrals. If you do a good job, your customers will be happy to oblige, and you just might wind up with a whole list of leads!

EZ Texting Makes Lead Gen a Breeze

Our EZ Texting platform offers convenient and affordable text marketing strategies for realtors to incorporate into their marketing efforts. Whether you want to use SMS texts to alert customers of new listings, remind them of an upcoming open house, or schedule a walk-through, our platform does it all, and so much more. Watch our video tour for more information, and then sign up for our free trial to experience it for yourself.

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