By: EZ Texting
Are you frustrated with the lack of engagement your school gets from their communications with students, parents, and staff?
If so, you're in good company. As a leader in the text message marketing industry for more than a decade, we constantly talk to new customers who have found that printed materials, emails, and social media just aren't getting the job done like they used to.
Fortunately, bulk Short Message System (SMS) messaging can solve your communication and engagement woes. An astonishing 98 percent of text messages get read, and 90 percent are read within the first three minutes.
So, when you're looking for the right platform to leverage the power of this communications channel, don't settle for average. You need the best school text messaging system.
But how will you know the best when you see it?
We'll show you what to look for in a bulk SMS software for schools below.
The Best School Text Messaging System in 2019 Has These Traits
What's the best school text messaging system? We believe, and over 160,000 customers would back us up, that we (EZ Texting) are the best. But we know there are other options on the market. So, we've outlined some of the major traits below that you should look for as you try to find the best text messaging system for your school.
Make sure that the system you choose checks off all of the following boxes.
Easy To Use
A text messaging platform is only good if people use it. If the interface is confusing, if the menus are difficult to navigate, or if the features are hard to find, your administrative team will give up. Keep in mind that several people will be using the system to get the fullest benefit from it. Look for a platform which the least tech-savvy member of your team can use easily.
When you think you've found a great text messaging system, take it for a trial run. Free trials are a great way to discover how easy a system is to use. Make sure to pay attention to how easy or hard it is to get started with the free trial. If it's hard to get started with a free trial, you can bet that the software will be difficult to use as well.
Over the years, we've refined our trial and platform to make sending bulk texts as simple as possible. And our customers have noticed. Here are a few of the "ease of use" reviews our customers have given us on G2 Crowd.
This software is so very easy to use - for any level of marketing experience. Anyone trying to reach a mass amount of customers with one simple message should really consider texting software and EZ Texting is the best out there, hands down! - Kelly M.
This software has made it so easy to send out marketing texts. - Deb T.
I was able to train my Office manager on the functions in 20 minutes and she did not have any previous experience with texting software or JPEG conversion. - Justina B.
EZ Texting allows us to put together and send out text messages in a few minutes. Very straight-forward and intuitive interface. Aaron W.
You can do a lot more with mass text messaging than sending one-off blasts to everyone on your list. The best school text messaging system will undoubtedly have a strong feature set with powerful functions.
School administrators can take advantage of features like:
- Text-to-Vote Polls to better understand the preferences of your faculty, parents, and students.
- Reminder Campaigns to improve special event involvement and make sure that meetings are attended and people are prepared when they arrive.
- Drip Campaigns to ensure that new students are acquainted with all that your institution has to offer.
- Recurring Messages to remind parents to have conversations with their kids about school on a regular basis.
- Tracking and Reports to give you insight into what types of messages are making the biggest impact.
These are just a few of the features and campaigns your school can use to get more involvement and engagement. We've compiled a list of 16 text messages you can send to parents, students, faculty, and staff in our Text Message Marketing Playbook for Schools, Colleges and Universities.
You can access it for free right now at this link.
The best text messaging platform will not only be easy to use and offer powerful features but deliver exceptional 1-to-1 support. At some point, you will need to contact customer service to get help, so make sure that your provider has a support team which is friendly, knowledgeable, and responsive.
Look for strong customer reviews on third-party sites which mention customers' experience with the software support team. Here are a few of ours from G2 Crowd.
"Very easy and affordable to use, especially compared to other services...What REALLY impressed us was the phone call we received from your tech trainer in Austin, TX who was not just super-intelligent, but friendly and supportive." Kim S.
“We reach hundreds of customers to inform of Education opportunities, promotions, new product launches also…Works perfectly, excellent customer service.” Steve B.
"Easy to use, pricing is not too high in comparison to similar services, staff is very willing to help out users." Destin B.
"Just like the name, EZ texting is super convenient! I liked how I could view and edit the messages quickly. I also appreciated the responsiveness of their customer support." Breann M.
You should also make sure that your text messaging campaigns don't break your budget. Many school administrators are surprised at just how inexpensive text messaging is, especially compared to the massive costs associated with printed materials and other traditional forms of communication.
Bulk SMS software providers usually price based on a recurring monthly charge and a per-text fee. Make sure to balance these charges with the other traits listed above. If you simply go with the cheapest available and don't factor in the items we've covered in this post, you'll waste your money and time with a service you aren't happy with.
You can check out our pricing here.
Try Out the Best School Text Messaging System Now
As we mentioned in the Ease of Use section, a great way to determine which school text messaging system is best is by taking the leaders for a trial run.
Our trial sign-up is super easy. You don't have to enter a credit card to get started. Just enter some basic information and follow the instructions in our helpful Get Started wizard and you'll send your first test text message to yourself in only a few minutes.
Photo: Getty Images/AndreaObzerova