Contactless Delivery: Safety, Convenience, Sales
“Walmart is contactless. Kohl’s is contactless. Even local liquor stores on the corner are going contactless", muses Chris Walton, CEO and Founder of Omni Talk. "It’s becoming retail’s version of a safe word, something every retailer has to have if it is to thrive.”
Retailers — brick-and-mortar, eComm, or a mix — can no longer afford to coast on well-honed business models. Procedures and expectations that were second nature just months ago can now be outdated at best and potentially harmful at worst — both to your financial bottom line and the health of your customers, staff, and yourself.
So What Now?
Entrepreneur John Assaraf once remarked that “If you’re interested, you’ll do what is convenient; if you’re committed, you’ll do whatever it takes.”
As a business owner or marketing strategist, it’s your priority to ensure that your company finds prosperity no matter the situation. In these tumultuous economic times, you must be firmly committed with focused energies and resources.
But consumers have more flexibility, their survival doesn't really hinge on loyalty to any particular brand. They’re merely “interested” and so are more vulnerable to momentary whims or defaulting to convenience.
It’s your job to keep their attention and their business. Right now, that means assuaging fears and offering the contactless shopping experiences that consumers want. Shoppers want something safer without sacrificing convenience while juggling remote work with remote schooling.
Convenience & Safety Are Always Best-Sellers
Necessity is the mother of invention, but convenience and safety are powerful driving motivators behind what sells in 2020. And long after coronavirus is a distant memory new retail policies that are enacted today will likely still be with us.
Once we have a taste of services that add convenience to our lives, we won’t want to part with this combo entirely. This means that whatever product you’re selling… from traditional retail and eCommerce to groceries, meal delivery plans, and even automobiles… texting and contactless delivery are prominent selling features that are here to stay.
Key Takeaways for Merging Text Messaging & Contactless Delivery Strategies to Boost Your Business
Is contactless delivery new to you and does the concept still feel daunting? Don’t worry, you can always test it out with outsourced delivery options before creating in-house practices. Depending on your industry, consider options like DoorDash, Uber Eats, Postmates, etc.
Either way, you can still text alerts and notifications to your customers to keep the process running smoothly — as well as to eliminate the stress a new routine can have. Both your customers and staff will appreciate it. Here’s some more tips for integrating contactless delivery and text message marketing:
Promote Contactless Delivery with SMS
- Automate a message to your entire database that keeps customers up-to-date on new contactless delivery availability.
- Promote the ease of the service to older customers or those who may be less technologically inclined to order online for Contactless Delivery options. Include Keywords on receipts, online site, direct mail, TV spots, and more.
- Add a contactless delivery (or curbside pickup) text notifications opt-in button at online checkout to gather compliant contacts and make signing up as easy as possible.
- Enhance the value of contactless delivery’s convenience and safety with text messaging to stay connected (and top-of-mind) with your customers.
Notify Customers via Text Messaging
- Email your subscribers information on your latest safety procedures and delivery requirements (“Do not open doors for deliveries before the messenger departs.”) and follow up with a text to make sure your message is seen.
- To boost brand loyalty, earn the trust of your customers. Text trackable links and updates so customers can remain aware of when items are dispatched and when they’re delivered.
Continue to Engage by Texting Customers
- Your customers may have questions. Expedite the answers to close sales even faster. With 1-on-1 Chat, customers can speak to you directly and efficiently — no need for anyone to get stuck on long hold times.
- Text in advance for special offers and updates. Shoppers may not notice all the promotional sales, new menu items, or new inventory — if they’re not visiting your store. Keep them well-informed with covetable MMS images, audio clips, and more.
- Engage with customers and staff via Text-to-Vote polls to determine what you can do to create a better experience for all.
Streamline Communication with Staff
- Easily connect with your staff with SMS texting — it’s safe, distraction-free, and delivers urgent information in real-time.
- Send drivers real-time alerts for weather, police activity, or road closures so that they can keep scheduled deliveries on time as much as possible.
- Looking to fill a last-minute shift? No problem. Text your staff and hear back from staff, freelancers, or contract workers quickly.
Send Follow Up Texts to Nurture Customer Funnels
- Follow up delivery confirmation texts with a trackable promotion or coupon as a thank you for the purchase. This should add to repeat business.
- Text reminders to customers to give reviews on company site or Yelp.