You may be aware that the CTIA recently updated its Short Code Monitoring Handbook. If you’re new to this, here’s a little background…
A Quick Introduction
The CTIA (Cellular Telecommunications Industry Association) is an advocacy group that represents the U.S. wireless communications industry. It develops and publishes guidelines and best practices for text messaging, seeking to ensure that all parties are protected and that text messaging remains one of the most powerful communication channels.
In conjunction with other materials, the CTIA periodically publishes a Short Code Monitoring Handbook. The Handbook outlines usage guidelines that apply to all users of short codes. The 2017 version of the Handbook was released in late March, and includes two notable updates concerning how businesses can promote their text marketing programs:
- The terms and conditions relating to your text marketing program must be present in full below your signup button or call-to-action. Alternatively (and more conveniently), the terms and conditions can be accessed from a link located near your signup button or call-to-action. In the past, marketers were permitted to display their terms and conditions in a pop-up window; this is no longer allowed.
- Instructions for unsubscribing to your text marketing program — sometimes called “STOP instructions” — can be included in your terms and conditions. Previously, STOP instructions were required to be displayed as part of the call-to-action.
For more information, please visit the CTIA website.