Depend on Text Marketing to Boost Independence Day Celebrations

23
Jun
Depend on Text Marketing to Boost Independence Day Celebrations

Ring in the Fourth of July with fireworks, hot dogs, picnics — and creative text marketing strategies worthy of the nation’s largest celebrations.

Whether 2020’s revelers seek to enjoy the festivities outdoors or virtually — expect many industries to see a big boost in business. Realtors, grocers, auto dealers, and more can benefit from the recent easing of restrictions so it’s best to plan ahead. Government offices and agencies are also likely to experience increased activity, with residents returning to beaches and parks.

With a 98% engagement rate, text marketing is the fastest, most efficient way to connect with customers and constituents. Entice VIP’s and even new customers to opt-in and subscribe with promises of everything from promos to new safety measures.

In honor of the holiday, you can even have a little extra fun with your texts to enliven and personalize them by including a fun GIF with animated fireworks. Here are some more ideas on how businesses and organizations can integrate SMS solutions into their marketing campaigns:

How Grocery Stores Can Use Text Marketing

The tradition of gathering with friends and family to celebrate the Fourth is as American as apple pie. But to bake that pie (or purchase delicious, ready-made options), customers first must head to neighborhood grocers, food co-ops, farm stands, or supermarkets.

Your Plan of Action:

  • Text exclusive coupons or offer other promotions for popular weekend must-haves.
  • Send event announcements and invite subscribers to specially hosted craft beer and wine events or specialty food tastings.
  • Host seasonal recipes on your website and share links via MMS picture messaging texts, as well as social media and email.

Learn more about how grocers can use text marketing.

How Realtors Can Use Text Marketing

Who wouldn’t want to enjoy summer in a new home? In many markets, long holiday weekends can be prime time to capture attention for important listings. But in a socially distant, Covid-19 world, realtors cannot rely on increased foot traffic and crowded open houses. Instead, boost interest with creative tactics to boost sales and garner interest this weekend.

Your Plan of Action:

  • Stay top-of-mind by sending personalized texts for the holiday with relevant homeowner tips like how to host a great BBQ. Include a link to your website with more info which can also feature images of your listings.
  • Implement showings via MMS picture messaging, which can act as a virtual tour and help narrow property searches for buyers.
  • Maintain social distancing by using text messaging to set up appointments for property showings, discourage non-essential parties from viewings, and use 1-on-1 Chat to answer questions.

Learn more about how realtors can use text marketing.

How Auto Dealerships Can Use Text Marketing

Many predict 2020 will be the summer of the Great American Road Trip. Capitalize on the economy opening up by offering even better promotions to hit the road this year.

Your Plan of Action:

  • Text subscribers exclusive deals like lease specials, extra financing, or bonus cash offers — and offer discounts at the body shop.
  • Schedule Service Reminder text alerts so families will ensure their vehicle is in tip-top shape.
  • Maintain social distancing wherever possible by using text messaging to set up appointments and use 1-on-1 Chat to answer questions.

Learn more about how auto dealerships can use text marketing.

How Government Offices Can Use Text Marketing

It’s important to celebrate safely, and as the authority on parks and beaches, local governments need to be able to quickly circulate information pertinent to people’s party plans.

Your Plan of Action:

  • Text opted-in constituents an alert with updated community policies as they develop, such as changes to park and pool hours, or safety tips for fireworks and BBQs. Include a trackable link to click for more information on your website.
  • Set up custom Keywords for various groups, like Public Safety or Events, so citizens can opt in to receive targeted updates most relevant to their interests.
  • Facilitate administrative tasks by integrating texting and 1-on-1 Chat capability to secure reservations for picnic tables, tennis courts, and more.

See how Gilbert, Arizona uses text marketing to keep their community safe.

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