Mobile Messaging Made Easy

Text marketing’s 98% engagement rate means your messages will be read and responded to — fast. No other channel comes close.

START 14–DAY FREE TRIAL

Is Email Marketing Dead? What to Know in 2019

Is Email Marketing Dead in 2019?
15
Sep
Is Email Marketing Dead? What to Know in 2019

By the looks of our inboxes each morning, it seems like email marketing is alive and flourishing, but does more mean it's an effective channel? It doesn't, but so far the solution to email's low engagement rate of about 2.5%, which is determined by the number of people that opened and then clicked on a call to action, has been to send more emails.

In this video, we'll explore the state of email marketing in 2019, and what you should be expecting from a marketing channel. 

Many marketers don't realize that they have another option that also gets their message right in front of an audience that's set up to shop or make appointments online — the mobile market. Text marketing isn't just about blasting out a mass text any more. The best business texting platforms offer a variety of campaigns that can be automated, like drip campaigns, SMS types that increase engagement, like polls and surveys, and templates and the ability to send image (MMS) messages.

Don't just stop there — other emerging marketing trends that are predicted to pay off are chatbots, influencer and affiliate marketing, mcommerce (i.e. mobile commerce), optimizing for voice search and for Google's Featured Snippets. Our message is that email marketing can be useful as one slice of your marketing stack, especially in the B2B space, but with 93% of B2B marketers using email to broadcast their messages, you're going to need to distance yourself from the pack. Consider this: If your intention is to delight and engage your customer, promotional emails aren't doing it. Research indicates a very low 8% satisfaction rate among consumers receiving marketing emails.

Think about the profile of your customer, and more likely than not they will have a mobile device, but maybe not a smartphone or a recently updated one. That means that the sites and product pages that your emails are linking to could be loading very slowly whereas a text message requires little bandwidth to receive and a text message app is the most used mobile app. Also consider spending marketing efforts maintaining your business's listing and reviews on sites like Yelp and Google My Business that are more mobile friendly and easily searchable. 

Tell us in the YouTube comments section whether or not you agree and what your experience with email marketing has been like!

Share: Facebook LinkedIn Twitter Email

Recent Blog Posts

Smishing
15
Sep

How to Help Your Business and Customers Avoid Text Smishing Scams

As if 2020 wasn’t delivering us enough to contend with. Now, many of us are receiving unwanted SMS text scams (supposedly, but not really) from USPS...
Learning Pods
15
Sep

How Texting Enhances Learning Pods

As the parent to a kindergartener in a district with all-remote learning in place, I’ve witnessed firsthand the number of learning pods pop up in our...
Hiring
04
Jun

Don't Miss a Perfect Recruit: Personalize the Hiring Process with SMS

“Often, the mavericks who've skipped the box-ticking in life are the ones we're seeking.” So explains Dawn Graham — a highly sought-after career coach...
SMS Texting for Marketing & Sales

Introducing New Generative AI Features!

Now it’s even easier for your team to connect with your audience and collaborate on inbound messages. Yes, that means fewer missed messages!
Welcome to texting transformed.

TEAM INBOX: Assign and collaborate on 1:1 messages, enabling faster problem resolution through streamlined teamwork. Start Here
AI REPLY: Drastically reduce two-way texting response time by letting AI handle inquiries - faster, smarter, better! Start Here
AI COMPOSE: Craft captivating mass messages to start and continue conversations with generative AI. Start Here