By: EZ Texting
Building and sending a text message sounds simple enough, right? Simply upload customers' contact information, type out a text message, and hit send. The real power of text message marketing, however, is the powerful features and functions that industry-leading service providers offer!
Thousands of industry-leading enterprises, businesses, and organizations have already unlocked the power of text messaging to distribute more personalized and engaging marketing communications. From sales promotions to appointment reminders, the use cases for text message marketing are limitless. And the best part is, text message marketing actually works!
- 90% of all text messages are read within three minutes of being received
- 80% of people currently use texting for business
- 20% of consumers prefer texting to a phone call when engaging with businesses
- Texting converts customer acquisition costs from as much as $20 to just pennies
Before investing in text message marketing software, consider these top eight benefits of business text messaging. These powerful features and functions are guaranteed to revolutionize the way you do business!
8 Text Message Marketing Software Features That Will Change Your Business
In your search for the perfect text message marketing software provider, prioritize the features and functions that complement your business or organization’s unique goals and objectives. Ideally, the solutions provider will also have an intimate understanding of your business or organizations’ target audience.
These seven text message marketing software features and purpose-built to revolutionize your business or organization:
- Signup Forms
- Picture Messaging
- Reporting Dashboards
- White Label Services
Keywords are the foundation of any text message marketing program. When paired with a short code, Keywords make it easy for contacts to subscribe or respond to a text message marketing list. Keywords are a single word or short phrase that trigger a list subscription or other action within the text message marketing service.
- Text ‘OFFER’ to 313131 to get a free beverage with your next pizza order.
- Text ‘DISCOUNT’ to short code 313131 to receive a discount voucher.
- Text ‘HOUSE’ to 313131 to find out more about the advertised home.
- Text ‘DONATE’ to short code 313131 to donate
Additionally, businesses can use Keywords to segment users into contact groups. By segmenting contact lists, businesses can deliver targeted messaging around specific offers, promotions or incentives. With Keywords, it’s never been easier to keep your text message marketing contacts organized!
2) Signup Forms
Some text message marketing software providers offer convenient and easy-to-use text messaging signup forms. In short, these dynamic and customizable widgets can be placed on a website, email, or social media channel for fast and easy signup. Businesses are encouraged to add these forms to high-traffic digital platforms.
Why limit text blasts to cell phones? EZ Texting’s Twitter integration allows businesses to simultaneously tweet text messages to followers. Moreover, businesses can tweet a simple call-to-action that encourages users to join a text marketing list.
3) Picture Messaging
Many text message marketing software providers offer picture messaging capabilities. How does picture messaging influence business success? Multimedia Message Service (MMS) marketing is significantly better than TV (80%), radio (59%), internet (49%), and print media (13%). Furthermore, 98% of MMS messages are opened within the first three minutes of receipt and coupons attached to MMS businesses marketing are redeemed up to eight times higher than coupons attached to emails. Typically, an MMS message can contain up to 500kb of data — enough for a 30-second audio or video file. The number of images businesses can attach is dependent upon image file size.
Automated reminders are another feature of any best-in-class text message marketing software. For businesses focused on maximizing operational efficiency and effectiveness, automated reminders allow users to streamline redundant processes. Text messaging is great for delivery confirmations, appointment reminders, billing reminders, and more. These types of specialized reminders allow teams to deliver more engaging, meaningful, and intuitive interactions with customers!
Businesses can send and receive text messages via an existing phone number through text-to-landline features. A text-to-landline is a perfect solution for customer service and other types of one-to-one interactions. In fact, restaurants frequently use text-to-landline to take orders, doctor’ offices use it to schedule appointments, and retail organizations use it to deploy sales reminders.
Some text message marketing software solutions offer personalized and one-to-one chat features. These types of communications are preferred among customers. In fact, 80% of customers would rather communicate with businesses via text message.
EZ Chat improves customer service, personalizes communication, and strategically targets individual contacts. EZ Chat uses a standard ten-digit phone number. Whether you need to text enable your existing phone number or purchase a new one, EZ Texting makes it easy to get started!
7) White Label Services
The best business text messaging software providers offer white label services for agencies and organizations with multiple clients. EZ Texting offers several white label options. Additionally, EZ Texting helps businesses secure dedicated short codes.
Interested in learning more? Contact us at (888) 995-5408
8) Reporting Dashboards
Finally, a high-powered reporting dashboard is an integral feature of world-class business text message marketing software. With access to expert insights including delivery reports, contact tracking, message tracking, and more, great reporting dashboards deliver everything a business needs to monitor contacts and craft more engaging and interactive text messages.
Find the Right Text Message Marketing Software for Your Business
Now that you have a more intimate understanding of text message marketing software features, you are well-equipped to select an ideal solutions partner. Those best-in-class service providers will offer all these features (and more!)
Make the most of your investment by downloading our free guide: 4 Strategies for Successful Text Marketing. In this guide, you’ll have access to all the latest text message marketing tips for businesses including:
- How to effectively promote your goods and services
- How to increase engagement with customers
- How to quickly send alerts to your subscribers
- How to automate appointment reminders
Don’t worry — if you’re not quite ready to invest in a text message marketing provider, EZ Texting offers a free trial. It takes less than five minutes to set up! The best part is, you don’t have to be a business text messaging expert. EZ Texting customer support representatives are ready to guide you through every step of the process.
Photo: Getty Images/vokri