By: Jessica Terashima
Keep Customers Engaged with SMS Promotions
Want to drive traffic (and sales) during the off season, or make sure your big sale really pops? Sending a promotional text can make a big difference. Consider these kinds of promotions:
- New product announcements
- Invitations to exclusive sale events
- Special offers and coupons
You can schedule several promotional messages at a time for a long-term marketing campaign, or you can send out a message immediately. These messages help you to build customer loyalty as well as boosting revenue.
Send Targeted Text Messages to Specific Audiences
Create groups based on their sales history or interest area in order to maximize sales. SMS platforms like EZ Texting make it easy to create audience segments for your targeted text sends. To do this, your staff can create groups for your subscribers based on data, such as demographics and shopping patterns. Then, you can develop different messages that resonate with each group. Customers respond better when offers are tailored to their interests.
Stay Top-of-Mind with Drip Campaigns
Continually contacting your leads keeps your business top-of-mind when they're ready to buy. Drip campaigns are an effective to raise your visibility. Drip campaigns are automated messages, usually sent through email, sent on a regular basis, or after certain customer action. Texting can be a very effective tool for creating a drip campaign, and it's easy to do with EZ Texting.
These are some types of typical drip campaign messages:
- Welcome texts
- Updates on new sales
- Detailed information about products
- Reminders about events
Using a tool like EZ Texting you can set touch points based on the actions of the customer and the preset rules of your program. These are just three mass texting use cases that you can try with EZ Texting. There are many ways to use the features of your texting platform to help you achieve your business goals . Our customer service team is standing by to help you through each step with text marketing tips and best practices. Call (866) 676-2180 or give it a try today!