By: EZ Texting
With the holidays fast approaching, many enterprises, businesses, nonprofits, and organizations have already started to deploy seasonal marketing campaigns. It might seem like holiday marketing is out of control, but some brands do it very well.
Just a few years ago, Samsung Galaxy introduced a seasonal campaign entitled Unwrap the Feelings in support of its new virtual reality headset. In a quick video series, the brand encouraged viewers to create special holiday experiences via VR. The brand also gave consumers an opportunity to win a phone and headset.
As you build your own holiday marketing campaigns, there's a lot of inspiration that you can draw from the businesses that have come before you. As an industry-leading business text messaging provider, we've seen our customers send their fair share of holiday marketing messages. Learn from the success of our customers as you craft your own special seasonal messages.
5 Festive Holiday Marketing Messages to Send to Customers
Here are the five most effective holiday marketing messages to send this season:
1. Create a Special Holiday Hashtag
In recent years, an increasing number of businesses and organizations have started to organize holiday marketing campaigns around seasonal hashtags. For example, Starbucks encouraged customers to create their own holiday cups during the #GiveGood campaign. Participants were encouraged to share their special creations on social media using the campaign hashtag. Starbucks even featured a few of these designs on Facebook, Twitter, and Instagram.
When building your own holiday hashtag, use it as an opportunity to collect user-generated content. Remember, you don't need to supply a physical prize to participants. Instead, consider featuring top contributors on your social media.
2. Take Advantage of Holiday Sales
During the holiday season, customers expect to get steep discounts on their favorite products and services. It's one of the reasons why Black Friday, Cyber Monday, and Small Business Saturday are so popular. If there's an in-store or e-commerce side to your business, these annual events can be a huge draw.
You could even promote these special holiday sales via text message marketing. Usually, sending your first text message marketing campaign only requires a few minutes of set up and generates 6x greater open rate than emails. To get started with text message marketing today, we recommend starting a free trial.
3. Build a Holiday Gift Guide
What better way to promote your special products and services than a holiday gift guide. A great holiday gift guide – one that will generate leads, bring in customers, and increase sales – requires careful planning from both marketing and sales teams.
In addition to offering a printed holiday gift guide, many businesses incorporate keywords, online phrases, and strategic links to online gift guides for a search engine optimization boost With more than 90% of Fortune 100 companies incorrectly tagging images and following bad search engine optimization advice, there's a ton of opportunity here for you and your business or organization.
4. Say Thanks
Use the holidays as an opportunity to thanks customers for their continued patronage. You might even use this as an opportunity to distribute a small token of your appreciation, such as a discount on a future purchase.
This is a great way to make your customers feel valued, and they'll appreciate the lengths you take to show them that you care.
5. Activate Fundraising Campaigns
Finally, the holidays are the perfect time to activate special fundraising campaigns.
With more consumers on-the-go during the busy holiday season, Salvation Army leverages text-to-give during the holidays. Any mobile user that wishes to donate can text "KETTLE" to 80888.
"Consumers are encouraged to share their personal thoughts regarding the campaign on social media. Individuals that share their #RedKettleReason post online via Twitter, Facebook, Instagram, or YouTube will have their posts appear online on RedKettleReason.org," reports Alex Samuely on Retail Dive.
Kickstart Your Holiday Marketing With EZ Texting
Of course, we might be a little biased when we say that text marketing is one of the most effective digital communications tools available to business owners, brand managers, and marketers. There's a reason why more businesses and organizations are choosing text messaging over traditional marketing channels.
If you haven't considered text marketing for your own business or organization, we invite you to download our new study: 2019 Mobile Usage Report. You'll learn more about mobile usage and text message habits from 1,000 survey participants across ages 18-65+.
Photo: Adobe Stock/leungchopan