How Can My HR Department Use SMS Marketing?

How Can My HR Department Use SMS Marketing?

How Can My HR Department Use SMS Marketing?

Does text messaging belong in the office? While human resource personnel and employers have discouraged this behavior in the past, texts can be a helpful tool in the workplace, just like a copier or computer.

Here are a couple ways your HR department can utilize SMS marketing while in the office. 

Employee Communication

Employee chatter, unless it’s about weekend plans by the watercooler, can be hard to encourage. With SMS messaging, this problem basically disappears. Texts have a response rate that’s 7.5 times higher than email, making them not only efficient, but reliable as well. Also, 90 percent of all texts are read within the first three minutes, meaning that SMS is one of the most immediate forms of communication out there.


Need the right person for the job? Start using text messaging as a way to begin promoting new openings, reminding potential candidates of interview times and notifying them if they got the job or not. For unemployed people, texting is a discreet way of interacting with companies. Perhaps this is why more than 60 percent of recruiters utilize SMS to communicate with candidates.

Meeting Reminders

Instead of using emails to keep track of meetings and those invited to join, send a text to invitees to make the gathering more prominent in their minds. Doing this also lets them know where to meet and when.

Employee Recognition

Celebrate the cheery news of promotions or other commendations easily via SMS messaging. It’s a simple way to ensure everybody at the company hears the good news at once. 

Employee Surveys

If the HR department has something it wants people to start filling out, text them a link. This enables them to have easy access to it from their mobile devices.

As you can see, there are multiple ways your HR department can utilize SMS messaging within the office. From updating employees about emergency closings due to weather to sending employee recognition and surveys, the possibilities are endless!