How Can My HR Department Use SMS Marketing?

24
Mar
How Can My HR Department Use SMS Marketing?

Does text messaging belong in the office? While human resource personnel and employers may have discouraged texting in the past, text messaging has now matured into what could be one of the most useful tools in the workplace.

Here are five ways your HR department can use SMS marketing to streamline communications. 

1. Employee Communication

This is one of the primary ways HR teams use text marketing. Texts have a response rate 6 times higher than email and 90 percent of all texts are read within the first three minutes, making them efficient, but also reliable. Changes in operational hours, weather alerts, and company wide communications are tailor made for SMS, the most immediate form of mass communication out there for when you need your message to be seen.

2. Recruiting

Need the right person for the job? Start using text messaging as a way to begin promoting new openings, reminding potential candidates of interview times (limiting ghosting and no shows), and keeping in touch with recruits at each step of the process. Perhaps this is why more than 60 percent of recruiters use SMS to communicate with candidates.

3. Meeting Reminders

Instead of using emails to keep track of meetings and those invited to join, send a text to invitees to make the gathering more prominent in their minds. Doing this also lets them know where to meet and when.

4. Employee Recognition

Celebrate news of promotions or other commendations easily via SMS messaging. It’s a simple way to ensure everybody at the company hears the good news at once. 

5. Employee Surveys

If the HR department has something it wants people to start filling out, text them a link. This enables them to have easy access to it from their mobile devices.

There are multiple ways your HR department can utilize SMS messaging within the office from updating employees about emergency closings due to weather to sending employee recognition and surveys, the possibilities are endless!
 

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