How to Capitalize on the Holiday Season with SMS Marketing

Get your champagne bottles ready, it’s the season to celebrate financial gains. Given that there are a cluster of holidays this month, all of which are centered on celebration and giving, it is necessary that you vigorously take action toward marketing your business. One quick and easy way to secure these holiday benefits is by implementing SMS to your overall marketing efforts. More than $650 billion is spent during the winter holidays. That’s pretty intense, so why not figure out how to get a taste of this yourself? Here are a few ways to increase brand awareness or ROI before the year is over, and to spare yourself those sweaty palms.

Use Holiday Marketing To Offer Special Mobile Deals

There is an unspoken expectation that brands must offer deals during holidays. Loyal customers may seek your company during holidays to justify spending while new customers may become aware of your brand through unique deals. If you are okay with tailoring to your leads’ expectations, then offering customized deals via SMS is quite ideal this holiday season. If you are trying to plump up your text marketing subscriber list, advertise it with an irresistible incentive such as a steal deal welcome coupon when users subscribe. Once you are ready to send out a holiday campaign, make sure you know your audience well in order to send valuable texts. Review your already-subscribed users’ shopping data, demographics, market research, and survey results, (if available). If you do not have access to this information, and if you need data from new subscribers, send out an SMS survey with several questions, including perhaps a funny elf graphic to let people know you understand how important it is to lighten up during this stressful time. Use the answers to put subscribers into appropriate subscriber lists and target each group with exclusive holiday offers. Awkward unfitting text coupons are a ticket to the unsubscribed list.

Integrate it With Your Other Marketing Efforts

Text marketing alone can be effective, however, using it with other channels such as print and digital ads, social media, and TV spots, can increase the potency of your efforts since each channel may reach different demographics, and it may align better with your company if it prides itself in design, social engagement, and more. Although quick reminders of holiday deals can be effective on social media and through email marketing, text messages are instant, and instant is good in this instant gratification culture. In fact, more than 98% of people open text messages. Therefore, a last-minute reminder for a sale or new inventory alert will get people to act fast, which is imperative during the busy holiday season when people need certain goods in a short period.

Whether you want to focus on conversion or brand awareness this holiday season, SMS marketing can take your business to a new level because of its immediacy. While people hurriedly shop with a latte, shopping bags, and mobile device in tow, they will appreciate instant text alerts with up-to-date information on your company rather than have to physically scope out deals during lunch breaks or traffic jams.