How EZ Texting Can Drive Valentine’s Day Business

03 Jan

February 14th seems like a long time away, but if you haven’t started prepping for Valentine’s Day yet, it will sneak up on you and you’ll be unprepared for maximizing your holiday sales.

Valentine's Day Gifts

So how can EZ Texting boost customer engagement and make a stronger financial impact this holiday?

Perhaps your first step is to send a text to all your contacts wishing them a happy Valentine’s Day, and to include a link to where they can purchase your products. You can even create a drip campaign, which are timed messages that you create and set up ahead of time to go out to groups you select. Drip campaigns are one way that people can join your contacts list, as they can text in a special keyword you advertise.

How else can you get them to join? Advertise a message with an enticing deal. Consider something like, “Text HappyVDay to 313131 to join the Barbara’s Bakery family and get 10% off your first purchase!” Then set up an auto-reply that thanks them for joining, provides help and opt-out info, estimations of how many texts you’ll send, and a link to your products page. For more best practices on setting up a compliant program, learn more from the CTIAA.

You might look at that message and ask yourself, “What’s 313131 and where did HappyVDay come from?”

Many bulk texting providers, including EZ Texting, use shared short codes, which are 5 or 6 digit numbers that customers can text in to. Keywords - created by businesses and used by customers in their texts - ensure that texts they send go into the right mailbox. A Valentine’s Day themed message might be “Text ValentineDay to 313131 to get 20% off all purchases now through Feb. 14!” You might advertise this on social media, mailers, posters, radio/TV, billboards, etc. All EZ Texting pricing plans come with one or more free keywords, though you can buy more at any time as long as it’s available.

This might be a lot to take in at once, so if you have any questions, please don’t hesitate to call our Client Success Managers today at (800) 753-5732 to learn more!

You can also click here to set up a free account!


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