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How the Financial Sector can Generate Referrals & Boost Business With Texting

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December 2, 2021
Lauren Goldenberg
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Reading time about 7 min

Invest in SMS solutions to grow your business in any sector of the financial industry — from banks to investment funds, stock brokerages, credit unions, insurance companies, and beyond.

When time is (quite literally) money, nothing cuts through the clutter as expediently and efficiently as texting. This is because digital technologies are revolutionizing the way both global enterprises and small businesses connect with leads and customers.

Today’s consumers expect faster, more efficient communications than ever... and this is certainly true for economic services. If anything, efficiency is even more valuable and in high demand.

In the past, some risk-averse firms may have chosen to sidestep text campaigns over concerns about compliance — but many have realized this has only hindered their ability to reach an ever-increasing mobile client base. Instead, businesses should look to integrate smart compliance strategies, ensuring that all subscribers have authorized opting in to SMS databases while adhering to strict security measures. Avoid costly legal pratfalls and confidently offer guarantees that you’re following all regulatory procedures to keep personal and financial info safely guarded.

Whether you seek to notify customers of suspicious account activity, low balances, late fees, changing rates on insurance premiums, or a time-sensitive loan offer to new clients — texting is the leading marketing channel to help you grow your business and nurture leads into paying clients.


of text messages are opened and read more than email.


Build A Text Marketing List

Send targeted, tailored texts to leads who’ve already expressed interest with an optimized database to start converting leads into clients ASAP.


Compliancy is Key for an Optimized SMS Database

Naturally, security is paramount in this industry. After all, you’re dealing with people’s money and financial futures. And you’re putting your own reputation on the line by making promises you most certainly have to deliver upon. Protect both with adherence to compliance rules as set forth by the SEC and FINRA. EZ Texting helps you navigate various guidelines, such as preserving business-related comms and maintaining records of consent to opt in to subscriber lists.

EZ Texting streamlines these critical issues and more with our straightforward contacts management system that helps you keep track of comms, ensure your opt-in list is up-to-date and conveniently upload compliant contacts (those that have agreed to receive text messages from your business) into your database. Further simplify the process by segmenting leads (ie individual taxpayers, business taxpayers, and clients requesting extensions).

Sample Text Message

Additionally, our SafeSTOP feature eliminates compliance risk with our revolutionary, secure process for opting out, setting preferences, or reporting unwanted texts. While this is critical for any industry, security is even more imperative for those within the financial sector.


Select a Toll-Free Number or Dedicated Short Code

Choose from either a Toll-Free Number or a Dedicated Short Code for the best way a client can reach you. They each have their own distinctive benefits. Toll-Free Numbers can lend extra legitimacy to a national brand — while a Short Code may be even easier for leads to remember. This can be a boost to growing your subscriber list.


Quickly Grow Your Subscriber List with Keywords

Keywords are the most efficient way to build a text message marketing campaign. Of course, you may then be wondering just what a Keyword is and how you can integrate them into your campaigns.

Sample Text Message

Simply put, Keywords are a word or a phrase that people can use to join your database. You’ve seen them in ads prompting you to text “HOMELOAN” or “JOIN” to a textable number. Here, HOMELOAN and JOIN are the Keywords.

Advertise these Keywords via attention-grabbing signage, billboards, TV/radio spots, website, or social media postings.


Activate Your Subscriber List Using Text

Convert leads by positioning yourself as a thought leader in the industry — whether you are a stock broker, investment fund manager, insurance agent, financial manager, or you work at a credit union or credit card company.


Encourage More Promos with SMS Promotions

Turn leads into paying clients by nurturing relationships with valuable offers. Sending out SMS promotions or providing helpful content keeps you top-of-mind for when leads are looking to do business.

Share promotions that motivate prospects to book an appointment or consultation. By texting promos (as opposed to delivering via emails, direct mailings, or other channels) — you’ll increase their efficacy. Text messages are opened and read almost 138% more than email (98% to 18% open rates).

Sample Text Message

You can also incentivize opt-ins by offering special eBooks or marketing tips for your brokerage or investment firm. Add extra impact by employing MMS picture and video messaging — which is proven to increase engagement by over 250% more than even the impressive numbers from traditional SMS text-only blasts. More engagement translates into more business.


Boost Engagement with 1-on-1 Chat Messaging

Sample Text Message

Conversational texting facilitates the quick response to inbound inquiries and helps you prove your reliability. After all, prospects don’t like to wait around for answers or deal with delays in returned calls.

Field questions seamlessly with 1-on-1 Chat and increase engagement with leads. Swiftly answer time-sensitive questions on how to apply for loans, how to open additional accounts, which insurance plan may be best, and any other pressing questions that are likely to arise.

Prompt text responses will impress and attract the most leads — particularly in urgent matters. Not only will prospects appreciate you not wasting their time with lengthy games of phone tags, they’ll also be assured that you’ll be easy to reach should any emergencies come up in the future. Build trust just as surely as you build your client list and business.


Encourage More Referrals and More Business with Texts

Be proactive about seeking important referrals. Text messages are a fast and effective way to find new leads by engaging with past clients. The push notification also alerts the recipient to the new messages — and inspires them to take your Call to Action.

Sample Text Message

This is particularly helpful for referrals, which often get lost in email inboxes or otherwise get forgotten. Drive more referrals by offering a cash incentive, such as a credit off an account or you can even partner with another business for a gift certificate.

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SMS Texting for Marketing & Sales

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