How to Grow Your Driving School Business with SMS Marketing
The decision to utilize SMS marketing for your driving school is one you’ll pat yourself on the back about for a long time. SMS provides a fantastic, cost-effective way to promote your driving school, increase your business, and separate yourself from the competition. Nice, right? So how exactly does SMS marketing for driving schools help get your business name out there? Let’s find out.
Better Than Email
SMS is not as widely used as email and other marketing options despite its affordability and near-instant open rates. It therefore allows you to differentiate yourself from the competition who are sticking with plain old email. There’s no need to labor over expensive graphics, and no need to spend a small fortune to send the texts. You won’t have to make over your marketing budget to fit SMS in, but you will get to increase business awareness in a way other mediums do not.
Improved Student Communications
Text messaging provides a great medium for communicating with driving students. For one thing, tweens and teens are all about texting. Calling friends and family is practically a pastime, as texting and instant messaging have long since eclipsed more traditional means of communication. Work with SMS to send messages regarding class reminders and confirmations. Help yourself keep track of your business and sidestep missed appointment annoyances. Use texting to request driver school feedback as well.
Promotions, Specials, Etc.
SMS is a great way to let students (and subsequently their parents) know about upcoming specials or promotions. For example, try sending a code or link that entitles the receiver to 5 or 10 percent off their next class if they sign up for five lessons. Other initial signup specials to try include a free first class for those who opt-in, or at least a deeply discounted class. You might also want to send texts about upcoming events and festivals you’ll be attending, such as a fall community fair. Text messaging makes it easy to let students know about everything to do with your driving school.
Billboards, Flyers, Banners
Adding SMS information to flyers, banners, billboards, print ads, and any other advertising means you’re currently utilizing is another great way to increase business awareness. Make it easy for interested parties to sign up via SMS or text your automated service to learn more about what you offer. Put texting information on all business cards as well.
SMS allows you to reach a much wider audience. Local advertising is helpful, but texting makes it possible to reach students and parents in the tri-state area if desired. Nearly 90 percent of Americans own a SMS-enabled phone, and texting has a 100% open rate. Email and social media cannot compete with that!
Enjoy the benefits a solid SMS marketing campaign provides your driving business. It’s easy, inexpensive, and effective. Why toil over detailed email marketing campaigns when you can send texts and know the vast majority of your audience will read them immediately?