How to Market Your Business When You're Crunched for Time

29 Jun

You have enough items to fill up your to-do list, and sometimes marketing can feel like a full-time job all on its own. When you're crunched for time, you can market your business using these fast strategies.

Schedule Social Media Posts in Advance

It's crunch time, but there's a light at the end of the tunnel.

Social media can consume hours upon hours of your time, but there are apps to help you control your social media marketing more effectively. Schedule tweets, Facebook posts, Instagram stories, and other social media content up to a month in advance, so you don't have to worry about it on a daily basis.

You can also use these apps to automate your content promotion via social media. Using a template, the service will notify your audience about new content on your blog or other online properties as soon as you hit the "publish" button. Automation makes marketing faster and less cumbersome.

Best Social Media Scheduling Apps

Some of the most well-reviewed social media management apps include Hootsuite, Buffer, and Social Oomph. All three services offer both free and paid versions. Try out the free options to see if they'll work for you before upgrading to a premium account.

Keep in Contact With Customers Via Text

Smartphones have become your customers' constant companions.

You can also automate text message marketing. Customers sign up to get your SMS messages, and you can control when and why they receive notifications from you. Instead of sending out cumbersome emails that may get deleted, let your customers know about sales, promotions, and other exciting events via text.

Text messages are less irritating than emails because they're easier to manage, but they're also harder to ignore. The customer sees the message pop up on his or her screen and can decide to interact with it right then and there. Services like EZ Texting make text message marketing not only quick and easy but also affordable.

Best Ways to Promote Text Message Marketing

Let people know about your text message marketing promotion online as well as in your store, if applicable. You can also mention it as part of your email marketing campaign, or you might even pass out flyers when you meet people at industry events.

Outsource Your Content

Content takes time and energy to create...unless you outsource.

From blog posts and infographics to product descriptions and email messages, content can prove extremely time-consuming. If you outsource these tasks, however, you can focus on other aspects of your business while someone else creates content in the background.

You might hire a media agency, freelancer, or other content marketing company to create your content. Provide as much information about your brand as possible, and assign one of your team members to manage your content marketing.

Best Ways to Manage Outsourced Content

Outsourcing your content marketing can seem scary because you're putting your brand into someone else's hands. To speed up the process and to ensure good results, keep the following best practices in mind:

  • Clearly outline your expectations for each piece of content.
  • Provide any relevant information about target keywords, subject matter preferences, and style preferences.
  • Choose a marketing agency that handles everything, from ideation to editing, to reduce its impact on your schedule even further.

From text message marketing to email blasts, your marketing campaign doesn't have to consume every minute of your day. Use the above tips to create a marketing plan that works for you instead of against you. If you haven't tried SMS marketing yet, sign up for free and learn why EZ Texting customers rave about the service's simplicity, affordability, and ROI.

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