How to Send Bulk MMS Messages: A Step-by-Step Guide
Thousands of industry-leading businesses send bulk Multimedia Messaging Service (MMS) communications to encourage more engaging interactions with customers. Moreover, 20% of consumers prefer texting over a phone call with interacting with businesses. From sales promotions to appointment reminders, there are hundreds of opportunities to send bulk MMS messages.
These types of messages are ideal for sending images, audio and video files. Additionally, MMS messages can accommodate text-only messages that exceed 160 characters in length. Start your text message marketing journey by following this step-by-step procedure to send high-value text messages to your customers.
5 Steps to Send Bulk MMS Messages
As a business leader or marketing professional, sending your first text message might feel a bit overwhelming. Fortunately, there are a few simple steps you can follow to streamline the entire process. And when you need some extra help, most text message marketing service providers come well-equipped with helpful customer support teams.
1. Select an MMS Provider
The first step to sending bulk MMS messages is to select a text message marketing provider. There are hundreds of service providers to choose from. As such, it’s important to prioritize those service providers that align with your business’s goals and objectives. The best text message marketing solutions are purpose-built to address the unique pain points of your business or organization. Moreover, the service provider should have an intimate understanding of your target audience and provide all the features and functions needed to drive optimal engagement.
2. Create an Opt-In
Secondly, create a way for customers to opt-in to text marketing messages. Creating a text message marketing opt-in requires three basic components including:
Widgets: Most text message marketing providers offer convenient and easy-to-use sign-up widgets. These widgets can be placed on your website, embedded in an email, or added to your social media channels. Using widgets is a simple and effective way to generate increased text message marketing adoption.
Keyword: A simple word or phrase customers text to activate text message marketing subscription. Keywords should be short, simple, and easy to remember.
Short Code: Generated by the text message marketing service provider, the short code is a simple series of numbers customers text to complete the subscription process.
- Text ‘OFFER’ to 313131 to get a free beverage with your next pizza order.
- Text ‘DISCOUNT’ to short code 313131 to receive a discount voucher.
- Text ‘HOUSE’ to 313131 to find out more about the advertised home.
- Text ‘DONATE’ to short code 313131 to donate.
3. Build Bulk MMS Message and Send
Next, start building your bulk MMS messages. Most text message marketing solutions make it easy to upload text message marketing contacts, generate MMS messages, and send. Typically, businesses will build a backlog of “evergreen” imagery, graphics, and video. These types of messages can be used over and over again to promote recurring sales events, promotions, and more.
Bonus: EZ Texting pricing plans include free MMS messages in addition to SMS messages. We also offer MMS image templates that you can download for free.
4. Analyze Results
Finally, analyze text message marketing results. Use these findings to shape future bulk MMS messaging campaigns. What types of messages do customers interact with the most? Are there any particular words, phrases, images, graphics, or videos that really resonate with customers. Identify top performing MMS messages and aim to replicate those results with every new text message marketing campaign.
Start Your MMS Marketing Journey
As you can see, sending bulk MMS messages is easy! When businesses unlock the power of text message marketing, the business encourages more engaging and interactive communications with customers. These types of interactions lead to smoother customer experiences and, in turn, greater profits.
Are you ready to start your text message marketing journey? Before you begin, download our free guide: Guide to Growing Your SMS Marketing Campaigns. This guide will teach you how to grow your text message marketing contact list through social media channels, website, print advertisements, store signage, and more.
When you’re ready to partner with a text message marketing service provider, consider EZ Texting. From retail and faith-based organizations to real estate and nonprofits, EZ Texting is an ideal solutions partner for any industry or vertical. In fact, EZ Texting has been trusted by more than 165,000 businesses and organizations.