By: Jessica Terashima
1. Sign Up for a Texting Service
There are a lot of services out there, but EZ Texting is the largest and has been around the longest. You don’t need a credit card to sign up and take a look around, but if you really want to harness its full power to send bulk messages and personalize a Keyword, you should sign up for a plan. EZ Texting is an online software provider. That means that you just need an internet connection and browser to access the tool. EZ Texting does offer API integrations for enterprise clients, but it is not necessary for most small to medium-sized businesses that we service.
2. Upload Your Opted-In Contacts
If you have a list of contacts that have said “yes” to receiving text messages, you can upload your list in a matter of minutes. To upload, browse for your contact file or drag your file into the page. To make it easier, we also have a contact list template you can download and a tutorial video you can watch. You do need explicit permission from contacts to send text messages to them. Having their phone number does not mean you have permission. They need to specifically say yes to texting!
3. Build Your Text Marketing List with Keywords and Sign Up Forms
How do you get permission to text someone? The easiest way is by running a Keyword campaign. You’ve definitely seen signs around that say things like, “Text JOIN to 313131 to get more information.” In this example JOIN is the Keyword and 313131 is the short code. Anyone who texts in to this short code is opting in to receive text messages. There are rules around how you introduce your texting program, and EZ Texting makes it easy to follow. Another way to grow your opt-in list is adding a form to your website or social media channel. EZ Texting provides forms you can use for free.
4. Create Your Text Message
EZ Texting provides an easy-to-use tool where you can type in your message and select recipients, or sub-groups from your list of contacts. If you’re interested in sending a photo message (MMS) you can also do that from the main screen.
5. Schedule and Send Automatic Text Messages