This is How to Write an Attention Grabbing Marketing Text
Hey you! Yes, you: Do you know how to grab attention with your text marketing? Here is some free and exclusive marketing advice: by using enticing words like free and exclusive and by developing a sense of excitement and urgency, you can develop a text marketing campaign that converts.
Make Them an Offer
What kind of an offer are you giving to your leads? If you're telling them to sign up now for a product that you've had all along, and if the price is the same or quite similar to the usual price, why would they get excited about that?
When you text your customers, you need to offer them something of value. Include offers that are relevant right now. For instance, if you're selling advent calendars for kids and it's the last week of November, offer a discounted calendar if your customers act now. Making the same offer in early November won't get people excited.
Use Select Words to Make an Impact
When you're running a text marketing campaign, every word counts. That's why it's important to choose them wisely. Use words that get your customers excited and encourage them to engage with your company. These words include:
- Limited time
- % off
- Today only
- One time
According to Empire Flippers, "using trigger words can help you bring attention to your content and drive your business." Use words to help your customers feel special—like they're part of a select group that's been chosen to receive your offer.
Create a Sense of Urgency
In a text message, you don't have a lot of space to wax on and on about the wondrous nature of your product. You need to be succinct. According to Entrepreneur, your text message should "leave out extraneous details and simply describe how to take advantage of your offer and its benefits."
One item you can't leave out is a sense of urgency. Tell the readers of your text marketing campaign exactly why they need to act now. Make your offer time-limited, and your readers will buy before it expires.
Don't Forget the CTA
Text marketing may focus on the short and sweet, but don't forget about your call to action. It's even more important when you have fewer words to use to describe your product. Give your customers very explicit instructions about what they need to do and when.
Ask them to text a code to you to get a discount, or if you need more space to explain, let them know that there is a sale or a deal on a specific date and give them a shortened link for more information.
You can also send a reminder with a CTA as well. If your customers have left an item in their cart for a while, send a reminder after an hour or two to see if they are still interested in buying.