By: Matt Reid
Today we have an exciting announcement about the brand you know and love: As part of our ongoing evolution, we're launching a new logo and tagline! It's still the same top-rated SMS marketing software, with the same reliability, simple and accessible features, and flexible pricing, but we're not about to stop improving our products and service. As we continue to grow EZ Texting, expand our areas of focus, and update core product experiences, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.
Our new tagline — Send Smarter — incorporates the messaging that reflects our company values and the reason our customers choose us over our competitors: EZ Texting delivers the fastest, easiest, and most reliable way to connect. Although the logo is updated, the logomark stays the same to make sure our customers can still instantly recognize us.
So why are we doing this? Truthfully, our old logo has brought us to where we are and we’re very proud of that, but our company is evolving. We’re servicing our customers with renewed vigor, and we want our brand to reflect our values more appropriately. It’s not a complete overhaul of the logo, but rather an evolution of one that illustrates who we’ve become over time.
As we continue to innovate, and our customers lead us in directions separate from our past, it’s important we adapt and embrace our future. To this point, consistency in our brand voice, visual design, and customer value keeps all of our employees’ purpose clear and unified.
Over time the logo will be incorporated throughout our website, content, product and other online/offline company assets. So thanks in advance for your patience as we roll this out. Remember, it’s still us. But most importantly: Send Smarter!
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