At this year’s Texas Marina Conference, EZ Texting’s CRO, Luke Wilson spoke to attendees as part of a professional development program for small to medium size businesses. In addition to promoting businesses, the Marina Association of Texas supports Folds of Honor, an organization that provides educational scholarships to the children and spouses of fallen and disabled U.S. service-members. This mission of pursuing success in business and giving back to your community meshed perfectly with Luke’s message of developing value-based goals.
Core Business Values
Luke began his talk by emphasizing the importance of having core values. Whether you’re just starting out or a seasoned professional, these values can be your guiding stars. For Luke, these values center on hard work, supporting customers, and building teams. Luke described moving from car sales to sales at tech companies, and found the common thread was finding ways to help customers succeed.
Looking at Identity
In addition to core values, Luke asked attendees to think about their own identity and how it plays out in our lives. He encouraged the audience to answer questions like, “Who am I?” “What are my values?” and “What do I want to be remembered for?” If there are gaps between your identity, values and how you act, then there’s a problem to be solved.
Two Pillars of Success
Luke explained that success is not just about personal achievement, but also about raising up others. He talked about the importance of integrity and kindness as the foundation of achievement. “Without integrity, you have nothing,” he explained. “Kindness is a ‘seek-to-understand’ mindset. If you are always trying to understand where someone is coming from, then you will be kind.” Without these qualities what kind of person are you and what kind of legacy will you leave?
What are Your Values?
From there, Luke opened things up to the audience, asking them what they value. Some of the things they came up with are Honesty, Courtesy, Respect, Responsibility, and Helping Others. Luke closed the session, by asking again “What do you want to be remembered for?” It was a powerful reminder that the values you enact make the biggest impression on others.