Millennials Prefer Apps to Ads
Mobile marketing provides a business with the ability to reach customers and potential customers anywhere at any time. And while this is a great, great concept, other businesses are attempting the exact same thing. It therefore follows that trying to stand out from competitors gets tricky.
Those interested in reaching millennials need to realize that the key to mobile marketing isn’t about ads, no matter how snazzy they may be. It’s about apps.
Why Millennials Matter
Wondering why millennials matter in the first place? According to a study by Oracle, 85 percent of people ages 18 to 34 fit the “Millennial” label, and currently own a smartphone. This sizable chunk of the population bought a whole lot of smartphones in the past year, rising 23 percent in 2014 from the previous year. This indicates that millennials are not only using smartphones, but that interest in the devices is increasing.
Their Mobile Activity
So what do millennials use their smartphones for? A wide range of things, according to Oracle. This includes paying bills, using social media, researching local businesses, and more. Millennials use their apps for the majority of these activities--for example, the social media juggernaut Instagram is an app. Oracle notes the top three reported uses regarding apps are 1) uploading media content (75 percent), 2) product purchasing (74 percent), and transferring funds to a friend (61 percent).
It was also reported that across all usage options, millennials went for smartphones over tablets two to one.
Using Apps Effectively
The main proverbial road block regarding apps and the brands that utilize them is the near-constant maintenance and development. While not exactly cheap, it’s still very possible to utilize apps and see a return on investment. Check it out:
If your brand isn’t as hip in the app department as you’d like, don’t despair. Find ways of utilizing existing apps to your mobile marketing advantage, or try partnering with other companies and their subsequent apps to improve your audience’s experience.