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Nab These 6 Real Estate SMS Samples You Can Use Right Now

Real Estate SMS Samples Featured Image
May 22, 2024
EZ Texting
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Most real estate agents already use Short Message Service (SMS) marketing.

According to Google Trends, the search term "text marketing" peaked in 2011 and has remained steady. So, if you haven't invested in text marketing for your real estate business, you're a little behind the curve and need to catch up quickly.

To get off to a fast start, you need a diverse set of messages to send to close more deals and bring in more referrals. As the long-time mass text messaging service market leader, we've worked with many real estate agents, and we know which campaigns have helped them quickly grow their businesses.

We'll show you some powerful real estate SMS samples that have proven effective in the wild.



6 Samples of Real Estate SMS Messages You Can Use Today

Getting started quickly means shortening the real estate text marketing learning curve. And the best way to do that is to learn from the experience of other agents. Here are six real estate SMS samples you can swipe and use now. At the end of this post, we'll show you how to get even more examples to use.


Holiday Gifts

It's no secret that the top real estate agents build their businesses by forming strong relationships with current and former clients and personal contacts. The holidays are a fantastic time to say thank you to people who have done business with you or have referred business to you, but with everything else you have going on, how can you make the time to communicate with them all efficiently and in a personalized manner without spending days making phone calls or shooting out an impersonal group email? 

Sample Text Message

Whether you're mailing gifts, delivering them, or having contacts pick them up from your office, sending a text is the best way to follow up with clients and get the message out that you have a gift for them. Text message marketing statistics have shown that texts are opened and read almost five times more than email (98% to 20%), so you're practically guaranteed that no one will miss their gift.


Referral Promotions

When you do exceptional work, people are glad to refer you. They like connecting their friends, family, and coworkers with an agent who will take great care of them, but they often only think about it if you remind them. Running referral promotions through bulk SMS can be a powerful way to get more business.

Sample Text Message

Referral promotions also provide an excellent opportunity to cross-market with other local businesses. Instead of offering a generic incentive, partner with a local retailer, restaurant, or service business for the promotion and work out a trade to have the partner promote your agency.



Sample Text Message

The better you understand the wants and needs of your market, the better the service you can provide. Text-to-vote SMS polling is an innovative and effective way to learn more about your contacts. You can use text polls to find out what matters most to your prospects and clients regarding home choices, how they shop for homes, or where they hang out (so that you can market to them there).

Related Reading: Text Messaging for Real Estate Agent Marketing


Agency Coordination

Sample Text Message

Here's a real estate SMS sample you probably haven't considered — coordinating with your team. 

Agents don't spend a lot of time at their desks. So, catching everyone at the office can be hard to do. And, like everyone else, they tend to ignore emails but use text messaging constantly, so you can use mass text messages to ensure that your team gets your communications. For example, if you need to get everyone together for a staff meeting or distribute essential and time-sensitive information, a group text to your team is how to get it done.


Birthday and Home Sale Anniversaries

Little touches make a big difference. For example, reaching out with a personalized message to say "Happy Birthday!" or "Happy Home Purchase Anniversary!" is a wonderful way to maintain good relationships with contacts who may do business with you again or refer you to their friends.

Sample Text Message

Everybody sends a Facebook message on birthdays, but your text will stand out as a text. And, when you help a client purchase a home, you have information nobody else has. Please take advantage of the opportunity to remind them of the special date in years to come. They'll also be reminded of your excellent service.


Review Requests


Did you know that 84% of people trust online reviews as much as their friends? Online reviews can be one of your most powerful marketing tools if you manage them well. If you sit back and wait for reviews, your happiest clients won't remember or set aside the time to leave them on their own. Plus, if you have a less-than-satisfied client, they're more likely to leave an online review.

So, ensure your online reviews are fabulous by proactively asking your clients for reviews. Send a text message asking for a review shortly after the closing date and at a time when your clients will have a few minutes to write one up.

After reading the above samples, you may still wonder how to start texting your target audience. If so, we've got you covered! Becoming an EZ Texting user grants businesses in-app access to our texting template library, including a new real estate drip campaign template.

If you're unfamiliar, marketing drip campaigns help you boost sales by increasing repeat purchases, turning visitors into buyers, and re-engaging cold audience members through automated SMS and MMS messages. 

Accessing SMS Real Estate Drip Campaigns  

Our templates are designed to help you start conversations quickly and keep them going with the right people at the right time while growing your contact list in the process.

When in-app and drafting your next text:

  • Select “Drip Campaign” in the dropdown
  • Name the campaign
  • Select the group you’re messaging
  • Last, select the “Real Estate” template to create a cadence of targeted SMS texts in minutes 
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Get a Text Marketing Playbook with 15 Real Estate SMS Samples

Even though other real estate agents have probably been using text marketing for a few years, that doesn't mean they're doing it well. By taking advantage of the real estate SMS samples in this post, you can grow your business quickly and move to the top of your local market. And we have more samples to offer.

To help our real estate clients start quickly, we've compiled a list of the 15 most powerful text messages agents have used to grow their businesses. You can access it right now. For free. Our Real Estate Text Message Marketing Playbook will give you more creative SMS samples like:

  • The Sneak Peek
  • Promote Open Houses
  • New Listing Alerts
  • Home Maintenance Tips
  • Appointment Reminders
  • And More!
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