New App Puts Contacts in Context

04 Feb


Last week saw the launch of an app that aims to to bring contextual information to existing messaging platforms. 

Rather than offering yet another variation on the seemingly endless array of messaging apps available, Blinq augments the apps people already have. Appearing as nothing more than a small white dot, Blinq subtly makes its presence felt within the interface of messaging apps like Facebook, Whatsapp and SMS. From there, it alerts you to incoming information on the person with whom you’re communicating by pulling data from a variety of social and business networks like LinkedIn, Facebook and Instagram. The app prioritizes this information, only alerting you to the more important updates (favoring, say, the beginning of a new job over the latest Instagram snap of breakfast).

It’s a brilliant solution to the problems caused by the multi-platform, multi-site web presence that’s now standard for many individuals. It gives you quick access to information on a person, when you need it. If, for example, a potential business partner calls you and you can’t quite recall every detail needed to avoid embarrassment, Blinq throws you a few bones to help you construct a full skeleton of their online identity. 

The app has been launched primarily as a consumer product - but the potential as a CRM tool for businesses are obvious. Other aggregator software already performs similar tasks for email exchanges - Blinq simply brings mobile in line. As a mobile marketing tool for small businesses, Blink could provide an affordable, effective solution for keeping track of customers and providing the best, most personalized service possible. 

Only available on Android right now, the developers plan to bring Blinq to iOS in the future. To do that, they have to create a more standalone experience than the one available on Android. But with half a million already raised by investors, and the product now available for perusal, Blinq hopes to expand its operation and bring the security and reassurance of contextual communication to more people.

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