Nonprofit Opportunities for the End of Summer
Even though many kids are back in school, there are still a few weeks left for nonprofits to make the most of summer. Major nonprofits like The Human Society of the United States (HSUS) have found that texting can be a great tool for boosting donations any time of year. At a recent Nonprofit Technology Conference, Ellen Pascale explained, “At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher.”
So how can non-profits turn the dog days summer to big days for success? Here are a few ideas:
Do a Labor Day Promotion
According to Statista, 58% of Americans will grill on Labor Day. Why not send a text message that ties in with this, or other, popular holiday activities. For example, “Bought a new grill? Donate your old one to EZ Give. You’ll get a tax deduction and help the community! Visit our main street location to make donations.”
Attend an Existing Event
Community fairs abound at this time of year. Think about reserving a booth and alerting potential volunteers and visitors via text. For example, “EZ Give will be at the Main Street festival this Sunday! Stop by booth 31G to enter our special drawing!”
Use Texting to Send a Personalized Donation Request
Even if you’re not having a big event, sending a personalized message can make a big impact. EZ Texting allows you to personalize the name in your text message and segment subscribers into groups. Consider text messages that read like this, “Nancy, thank you for donating to EZ Give last year! We were hoping you will give again. Remember, EZ Give helps 300 families with school supplies every August.”
Is Your Nonprofit Getting the Most Out of Text Marketing?
If you’ve considered text marketing but aren’t sure where to begin, EZ Texting Customer Support Managers are ready to assist. We’ve helped countless nonprofit agencies make the most out of our text marketing software. Give us a call at (855) 854-3024 or check out our pricing plans now.