Online Texting – How and Why Businesses Do it – Texting 101

Online Texting – How and Why Businesses Do it – Texting 101

Online texting is when you send a text message through an online service to a mobile phone. It’s actually more common and easier than you may think. If you've sent out a marketing email, you already have the skills you need to send your first mass text. With services like EZ Texting all you have to do is sign up, upload your opted-in contacts, and start sending messages. You can do so with any device that connects to the internet – from your laptop, computer, tablet, or smartphone.

Why Do Businesses Use Online Texting Services?

If you want to reach more than 100 contacts, regardless of kind of phone or software that they use, texting with an online service just makes sense. With online software you can text thousands of people at once. You can also employ marketing automation and send texts for later, program them to repeat, or set up an entire drip campaign.

Texting Services Available to Businesses of All Sizes

One of the best things about online texting services is that you don’t need to be a big budget and staff to get started. The online platform doesn’t require any special hardware or engineering skills to implement. It’s designed to work for everyone just by opening a browser and logging in.

Online Texting Basics

Think About Your Goals with Online Texting

Here are things to consider if you’re thinking about starting a texting program:

  1. What do you want to accomplish with texting? Some of the most common goals are getting leads, boosting sales or traffic, reducing appointment no-shows, and improving employee communications. There are a number of ways to improve your marketing results.
  2. Are you ready to get started? Before you text someone you must have their permission, not just their phone number. When adding someone to your list, if they’re on a form or even in person, you need them to say yes to texting. EZ Texting offers free opt-in forms you can embed on your site or on your social channels. You can also run a Keyword campaign like, “Text JOIN to 313131 to get special offers.” When customers text in, they automatically join your list.
  3. Do you have something relevant to share with your audience? If you want your texting program to really work – make sure you have something good to offer your contacts. Give them special deals, news they care about, or alerts they need. Instead of viewing your texts as another sales pitch, they’ve view them as trusted updates.
  4. How will you measure success? Once you have goals think about how you’ll know they’ve been met. It helps if you design your promotions so that it’s easy to track impact – for example with an offer that’s only available to texting subscribers.

EZ Texting Can Help You Succeed with Online Texting

If you’ve considered online texting for your organization but need a little help getting started, EZ Texting Customer Support Managers are ready to assist. We’ve helped countless organizations make the most out of our browser-based texting software. Give us a call at (800) 753-5732 or sign up for free now.

Read 4 Strategies for Successful Text Marketing

Here some other recent articles to help you understand more about SMS and Text Marketing:

101 Series

SMS Campaign Examples – Texting 101

SMS Short Message Service – Texting 101

How to Send Automatic Text Messages – Text Marketing 101

EZ Texting 101: A Crash Course in Growing Your Contacts Lists

Text Marketing Primers

Text Marketing Primer Part 1: Keyword Marketing and MMS

Text Marketing Primer Part 2: Short Codes

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