By: EZ Texting
Are you interested in trying out a text marketing tool for your business?
Unfortunately, when it comes to investing in a new solution for your business, buyer's remorse is all too common. Of course, it's always a smart idea to investigate any common problems with the solution before making the investment.
We aren't blind to the problems with texting software for business. In fact, as an industry-leading text message marketing provider, we constantly field questions and concerns from our prospects and customers.
We understand that text messaging might not be the best fit for every enterprise or small business. For that reason, we're going to be open about the common problems with texting software for business so that you can be confident that it is or isn't the right solution for you and your business.
The 5 Most Common Problems With Texting Software for Business
Even if you're hesitant about investing in business text messaging, we recommend speaking with a member of our customer support team. Our team members are well-equipped to answer your questions and concerns. Additionally, should you choose to invest in our text marketing services, our team members have the tools and resources to orient you and your business towards sustained texting success.
But before you meet with our team, here are the five most common problems with texting software for business:
1. Difficulty Segmenting Contacts
The power of a high-value text message marketing system is in its ability to let you organize and segment contacts. Unfortunately, most text message marketing providers miss the mark when it comes to contact segmentation.
Fortunately, our software makes it simple and easy to organize contacts based on age, purchase history, lifecycle stage, and much more. In this way, you can reach out to a specific group via text message. Additionally, you can track the success of your text marketing promotions and adjust accordingly.
2. Scheduling Messages in Advance
The very best text message marketing solutions give you the ability to schedule text messages in advance. Again, many providers lack this critical feature.
The good news is that our customers can compose and schedule text messages. Additionally, users can create messages that will be sent out on a regular basis – daily, weekly, or monthly. A recurring text message is a great way to automate many internal processes and eliminate marketing campaign micromanagement.
3. Using an Existing Landline
What if there was a way that you could use an existing business landline to send and receive text messages? It almost sounds too good to be true, right? Unfortunately, landline text message is a fairly uncommon feature.
Our unique text-to-landline service enables businesses to use an existing landline. The best part is that a landline with texting capabilities causes zero disruption to your voice service and requires no additional software or equipment – it's that easy!
4. Inserting Images and Video
Being able to easily insert images and video into your text communications feels fairly commonplace, right? You'd be surprised to learn that many text marketing providers don't offer this feature.
With our software, you can easily send MMS messages. Our service allows you to send an audio or visual file up to 500 kb in size. Additionally, this service supports messages that exceed 160 characters.
5. Creating Automated Messages
There's a lot of text messaging services out there and most don't support automated messaging.
You guessed it – we do. From monthly billing reminders to annual subscription renewals, sending an automated reminder is one of the simplest ways to keep your text message marketing program top-of-mind.
Start Texting With EZ Texting
For many enterprises and small businesses, text marketing has become a go-to strategy to attract high-paying prospects and customers. In fact, text marketing is ideal for any business or organization that wants to deploy fast and easy promotional campaigns, sales reminders, customer support messages, and much more.
Since 2004, we've helped more than 160,000 industry-leading businesses and organizations to send more than 4 billion text messages... and counting!
We recommend checking out our text-to-landline service. This unique service allows businesses to send and receive text messages online using an existing business landline. The benefits of a text-enabled landline are virtually limitless!
Photo: Getty Images/Rawpixel