A Quick Guide to SMS Marketing Jargon

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October 20, 2017
EZ Texting
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What are they talking about? If all of the jargon around SMS marketing campaigns makes you want to hide under your desk, you're one of many. Not everyone feels fluent in SMS marketing language. Learn to LOL again instead of being intimidated by marketing language—here's a quick guide to make you well-versed in SMS 101. 

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Our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.

1. Confirmed Opt-in

You don't want to send out spam. A confirmed opt-in verifies your customer's or lead's agreement to participate in your text marketing campaign.  

The opposite of the opt-in is the opt-out, when a subscriber no longer consents to receive messages.

 

2. Messaging 

This is the general term used to describe what you are doing when you are sending text messages or photos to your subscribers.

Woman on her phone.

 

3. MMS

MMS stands for Multimedia Messaging Service. What's that? It means that you can use messaging to send more than text. For example, you can send a picture message to someone's phone. According to The Next Web, "our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually."

 

4. SMS

SMS is a message that you send using the short message service. It's commonly known as a text message. SMS messages have 160 characters or less. 

 

5. SMS Poll

If you'd like to get your subscribers' opinion on a topic, you can conduct an SMS poll. This means that you send out a poll via text and your customers send in their answer to the poll. It's an easy way to gauge interest in a project or an event or make a decision.

 

6. Signup Widget

If you want your customers to sign up on your website, email, Facebook, or Twitter, you can use a signup widget. The widget will prompt them to sign up for your text messages now. It's a simple code that goes onto your existing website or social media account.

Woman on her phone.

 

7. Short Code

Short Codes are usually a 5 or 6 digit number that can send and receive SMS and MMS. For example, if you send out a note to say, "Text MOVIE to 22856 to get a free pass," then 22856 is the short code.

 

8. Keywords

Keywords are the other half of your text marketing campaign. In the example above, the word MOVIE is the keyword. The keyword you choose is connected to the focus of your marketing campaign. It provides an action that the customer can do to further engage with your company, usually to take advantage of a discount or other special offer.

 

9. Redemption

A primary goal of your SMS marketing campaign is to have your customers interact with you and make a purchase. Redemption tracks the percentage of people who use your text message marketing offer.

Are you curious about the ways that an SMS marketing campaign could transform the way you work with people? Whether you're a business, a nonprofit, or another community, EZ Texting can help you connect with your audience. Sign up for free today.

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