By: EZ Texting
Know the right metrics to review for your texting campaign.
When you build the foundation of your campaign, it is important to choose which metrics to review to monitor whether or not you are reaching your goal <
|Opt-in Rate||Number of subscribers; program growth|
|Opt-out Rate||Number of people leaving the program; churn rate|
|Delivery Rate||Number of active subscribers|
|Open Rate||Number of subscribers who read the message|
|Conversion Rate||Number who completed a certain action|
|Redemption Rate||Specific type of conversion; number of coupons redeemed|
|Cost Effectiveness||Cost per customer; cost of sending text divided by redemption or conversion rate|
Opt In and Opt Out Rates
The most important text marketing metrics to review as you start your program is your opt-in and opt-out rates. These provide you with an invaluable key to the initial success of your campaign - especially your promotional efforts.
As your campaign continues, these rates also provide invaluable insight into your campaign. If your opt-in rate starts to plateau, then you might need to shake some things up in your promotional efforts to bring in more subscribers. You might also need to provide better value to entice people to join. If your opt-out rate all of a sudden increases, or if you see a steady increase over time, then something probably went wrong.
Delivery and Open Rate
Closely related are two other metrics at which to look: your delivery and open rates. The delivery rate informs you how many texts were actually delivered to the numbers on your subscriber list. There are several reasons for messages to not be delivered, including the number no longer being in service. You want to have a high delivery rate, as this means that you have a clean list with mostly active subscribers. If you notice that your delivery rate is low, it might be time to clean up your list.
You want to send messages that people actually open and read.
Your open rate is the number of people that actually read your text messages. In general, text messages have an amazing 98 percent open rate. However, for multiple reasons, your program might not achieve quite as high of an average open rate.
By closely monitoring your open rate, you will be able to see how engaged your subscribers are. It also informs you about whether or not certain messages are not as interesting to subscribers as others.
You want to focus on having a strong hook at the beginning of your texts so that people open them, rather than simply reading the first few lines on their home screens or ignoring the text altogether.
An important metric to continually monitor is your conversion rate. This might actually include several different measurements, such as:
- Click through rate
- Redemption rate
- Subscription rate
This informs you how successful your message was in motivating people to take action. It also is a measurement of the engagement of your SMS marketing campaign. Text message marketing has a much higher engagement rate, including conversion rates and click-through rates, than other channels, including email. It also plays a valuable role in determining your return on investment, since you will know how many of your customers actually end up performing the action you wanted, which ultimately will be to become a customer.
Redemption rate is a type of conversion rate, but it is important to discuss it on its own since so many text marketing campaigns rely on a significant amount of coupons. In general, text marketing campaigns have a strong redemption rate. This is because it is so convenient for customers to simply bring in the coupon on their device, which they most likely have with them all the time.
If you send out a fair number of coupons through text, then your redemption rate will tell you whether or not customers feel that your offer was a good deal. You can compare coupon types with the redemption rate to see to which one customers better respond. Then, you can focus on sending out more coupons that way.
Check that you are getting the best return on your texting campaign.
The last metric to look at with your text marketing campaign is the cost per customer. This helps you to determine whether or not it is a cost-effective solution for you, as well as whether or not you are receiving a strong return on your investment. To determine this, you first need to know the cost per SMS sent. Then, you divide this number by your redemption or conversion rate. Then, you can decide how much it costs per redemption to see whether or not you made money or lost it.
When you first start your campaign, you might find that you end up losing a bit of money, despite SMS marketing being a cost-effective marketing solution. However, once you build a solid foundation, you will find that it quickly becomes a way to market that is very cost effective.
By concentrating on these five metrics, you will have a solid understanding of your program. From here, you will know what areas to tweak for a stronger, better campaign that helps you to achieve your business goals.
Sign up for free and start your program today.
By: EZ Texting
Call to Action Marketing
Use texting as a CTA to increase the efficacy of all your marketing campaigns.
One of the best ways to promote your SMS marketing campaign is to simply add it as a call to action on all of your existing marketing collateral. This includes your flyers, print ads, social media accounts, email marketing campaign, and more. You simply add a keyword and a short code, along with a small description of the program so that they know what they are signing up for
Your keyword selection goes a long way in creating something that complements, rather than distracts from, your marketing collateral. Therefore, choose a keyword that fits in with the theme of the marketing. For example, if you are creating a marketing campaign that advertises your new product, use the product name as the keyword.
Promote the Program Smartly
In addition to adding your program as a call to action on existing marketing, it is also possible to simply promote it through your other marketing channels. However, you want to do this in a way that builds up all your programs, rather than lose customers. Therefore, do not cross-promote too often. Pick the right times to let your customers know about your SMS marketing program. For example, wait to promote your texting campaign on your social media campaign until you are running a special texting poll.
Additionally, do not constantly promote your texting campaign on your channels. You might choose to have a static place that informs customers about the campaign, such as a sign-up form on your email newsletter, social media profile and website. However, you would not actively promote it to your followers at every post, email or other interaction. You would save that for opportune moments so that your followers do not feel oversaturated by requests to hear even more from you.
Provide Good Incentives
For a successful SMS marketing campaign, you ultimately have to provide content of value. This typically involves incentives for joining -- and staying a part of the campaign. Therefore, take the time to develop offers and deals that are attractive to your customers. Also, do not continually repeat the same offer over and over again across all channels. Instead, make the offers unique in some way. For example, you might have several offers that have a percentage off, but that percentage might change. You also might alternate between a dollar amount off and a percentage off.
Reviewing redemption rates will tell you which incentives customers liked, and which fell short. Then, work off of that information to build stronger incentives as you move forward.
Don't forget to ensure that you retain the subscribers once they have opted in.
When you develop your SMS marketing promotion, you might only focus on bringing in more and more subscribers. However, do not forget to continually add value in order to retain subscribers. In the long run, this also helps you to build your program, since they will tell friends and family members about the program. Word of mouth promotion is one of the strongest ways to bring in new customers, so you need to ensure that you also spend time working on ways to keep your current subscribers happy. When you have happy subscribers, you can even ask them to promote the program for you. Just be sure to reward them for doing so!
When you promote your SMS marketing program, it is important to always put the customer first, starting with service before you go too far into promotion. Your promotion plays a big role in creating a successful program <
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By: EZ Texting
Send your SMS subscribers special offers that they cannot get anywhere else.
The easiest way to engage customers is to offer them exclusive deals and discounts in your text message marketing program. Not only does this increase the number of people subscribing to your program, thanks to the excitement of getting regular offers to patron your business, but it also makes them feel special. The regular messages also keep them in touch with your company, so they remain engaged.
To get the most out of this type of message, it is important the offers remain exclusive and unique. To do this, change up your offers throughout your texting campaign, never repeating the same exact offer. Additionally, do not have an offer on another channel and then use it on your texting campaign.
People love feeling like an insider. By sending out messages to your subscribers that include exclusive insider information, they will be more engaged. This might include behind the scenes looks or access to announcements before anyone else. For example, you might send out messages about a sales event to your texting subscribers before you announce it anywhere else. Include early access to shop before anyone else to increase the engagement.
Surveys and Polls
Messages like surveys and polls get customers directly interacting with your business. They have to take action and express their opinion. When they see that you take their responses seriously, they will feel more invested in your company.
For example, if you were a restaurant, you could ask your text message marketing subscribers to choose the next dessert for the menu. Include three or four choices. They can send in their response using the appropriate keyword. The one that gets the most responses wins. Then, you follow through and use it in the new menu. People will feel as though their voices were heard, which makes them feel closer to your company and more invested.
Contests are another way to get people to take a direct action. It also increases excitement around your brand. Just make sure that the prizes are enough to get people to participate. It also helps to provide a prize just for entering, such as a special coupon or another small prize. With your texting program, it is easy to run a text-to-win contest. All that people have to do is text in a keyword to enter. You can promote this through all your regular marketing channels to increase the number of entries.
Reward your loyal customers with special treats via text message.
A great way to build customer investment and loyalty is to honor them for being regular customers through some type of VIP or loyalty club. It is easy to use your text message marketing program as a way to communicate with this club. Divide up your list based on their buying habits, demographics, and other identifying information. Then, send targeted messages to them. For your VIP list, send exclusive deals, early access to events and other messages that make them feel special, and rewarded for their loyalty. They will wish to continue to patron your business.
Customer engagement is more than just getting them to act. It is about creating a positive experience so that they decide to patron your business over others. Your text message marketing program plays a key role in developing this engagement <
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By: EZ Texting
Ask your email subscribers to sign up for your texting campaign.
When you integrate SMS marketing with other channels, it goes both ways. For example, it is possible to use your email marketing campaigns to increase your subscribers for your texting campaign and vice versa. Send a text out to your subscribers and ask them to send a text with their email to join your newsletter. This has the potential to bring in more people to your newsletter, and you might also be able to sign them up to your text marketing program as well.
Conversely, ask anyone who signs up for your email newsletter to also sign up for your texting campaign. By capturing all the information at once, it is more likely people will do so. Additionally, you can also include promotion about your SMS marketing program in your email newsletters so that interested clients will sign up at a later date. Make it easy for them to do so; otherwise, you will end up losing them.
Social Media Marketing
Social media marketing provides a way to utilize people's personal networks to build your brand. You also have the ability to connect directly with your followers, creating a more intimate relationship with your clients and customers. A texting campaign helps to build that personal relationship even more. Most people do not view texts as marketing, since it is not as saturated with ads and spam as other forms.
Therefore, take advantage of the close relationship of both mediums to relate even further with your fans. Ask your social media followers to join your texting campaign and vice versa. Any time you run a campaign on one, cross promote on the other.
Blogging helps you to continually bring in new clients to your website. This is because you can find ways to increase your organic traffic through optimizing it for SEO and providing information people want. Once people on your page, you have the ability to get them to sign up for ways to remain in contact with you, like your texting campaign. Similar to email marketing, have a way to capture information from them on your blog form, including their mobile number. Alternatively, have a call to action that includes a keyword and your number so they can easily opt in.
You can also promote your blog to your text messaging subscribers. Send out a brief description of the blog and a link. This will keep customers engaged with your brand, increasing the chance they will continue to choose you when it comes time to take advantage of your goods or services. Just be sure to remain within the 160 characters for the text message and make it easy for them to link to the blog.
With SMS marketing, people can take action from wherever they see your ads.
Text message marketing is the perfect complement to print ads. It is a strong call to action that helps improve the efficacy of your ads. Simply add a keyword and your number to all of your print ads to give an easy way for customers to take action upon seeing your ad. Add in an incentive, like an offer or a deal, for greater efficacy. You can also use print ads to promote your texting campaign and get more subscribers.
For integration to really work, it is necessary for you to create unique content of value that is exclusive to the medium. For example, the deals you offer through email might be different than those through text. This increases the chance that people will sign up to follow you across the board. With a seamless integration, you can run a holiday campaign <
Contact us to learn more about integrating your marketing campaigns.
By: EZ Texting
#furbaby is a thing, a really big thing. Lurk social media and you’ll see the great lengths people will go to ensure their beloved pets live a fulfilling and comfortable life. With a plethora of bougie pet boutiques available, pet owners expect the same high-quality of service from their veterinarians. As someone with a veterinarian practice, you likely want to find the best way to retain your clients and capture leads. A powerful tool you can use is SMS to effectively communicate with clients, as well as promote your business. Check out a few helpful SMS marketing tips:
Send Appointment Reminders
When a prospect calls or walks into your office to make an appointment, you can ask them to opt-in to your text subscriber list. If they decide to opt-in, you can send your subscriber a text to confirm their appointment and then send a reminder 12-24 hours before the appointment with an option to cancel or reschedule. Those who are subscribed to your text alerts may appreciate a reminder each time they have an appointment if they live busy lives.
Follow Up With Pet Owners Post-Appointment
Pet owners want to feel valued and as if their pet matters to you. To develop a relationship with clients, and keep their loyalty to your practice, sending personalized text messages can be most rewarding. If a pet has a procedure or is prescribed a new medication, shoot the owner a text a day to a week after the appointment, and check in to see how your patient is reacting to the change. You can also segment clients into lists based off breeds, species, conditions, and more, and send each group general tips on how to maintain good health.
Allow Clients to Inquire Via SMS
It has become a primal instinct to Internet search symptoms or unusual behavior as soon as we notice them. Most often, panic and assumptions ensue. Reassure clients by offering an open line of communication where clients can ask your office staff questions about their pets’ health during business hours. Although not all questions can be answered with a simple text message, and some circumstances call for emergency help, clients will be grateful that they can get a professional opinion firsthand rather than diagnose their pets through Internet searches.
Offer Promotions and Mobile Coupons
You can show your clients that you treasure their business by sending them the occasional discount or letting them know about promotions and exclusives before non-subscribers. Many pet owners may skip out on routine checkups and vaccines because they cannot afford all the expenses. Giving clients a discount or occasional freebie can significantly help them and thus influence them to refer you to other pet owners.
With the ever-growing popularity of mobile use, it is imperative that you use it to your vet practice’s advantage. Use SMS to best engage with your pet-loving clients.
By: EZ Texting
Do a 360 right now and you’ll likely notice that many people are absorbed in their mobile devices. It has become the norm to multitask with a phone in one hand, so it makes sense to incorporate text communication into your marketing strategy. SMS alone can be a successful tool for your business, but using it in conjunction with other marketing tools can take your business to a new level. There are at least five ways you can use SMS marketing to boost your marketing efforts if you integrate it with different channels such as website, email, social media, ads, print, and radio/TV.
Have a Successful Call-to-Action
Text messages are instant. Including a call-to-action on a print or digital ad, prompting people to text in, can deliver quick results i.e. SMS subscribers or conversions. Providing this call-to-action via SMS makes it easier for people to act on the spot before they are injected with another brand’s pitch. Text marketing makes it simple for customers to engage with your brand through different channels at once.
Ability to Cross Promote
Each marketing channel can serve a different purpose and can reach different demographics. Include your text marketing program in your newsletters or social media accounts with an incentive to receive exclusive offers through the program. If you develop a contest campaign on one channel, let followers know that text subscribers will get additional bonuses or an inside scoop into your events. Those who follow you on other channels already show an interest in your brand, so they may want to become more intimately involved with your brand through text messages.
Generate Unique Content
Make every channel valuable. Rather than copy and paste the same message onto each channel, create unique content for each. It is important to develop a different strategy for each channel because not only does the formatting change throughout channels, but audiences may vary per channel. When you structure content according to your audience’s preferences and engagement styles, you remain exclusive.
Complement Other Channels
Once you begin to understand which channels see the most conversions, traffic, or engagement, you can scope out better ways to improve your marketing plan. If there is a specific channel that you wish to promote on a slow day or to improve engagement through it, introduce your text program on the channel and increase visibility. Offer exclusive coupons that can be redeemed once a follower opts-in or enters a campaign-specific keyword.
Target Frequency of Subscribers’ Sales Texts
If possible, figure out which followers follow which channels in order to prevent over saturating their experience with your brand. Text marketing allows you to filter people into different subscriber lists so that you can launch campaigns according to their interaction with your brand through different channels. For those that follow you on every channel, send them a minimal amount of sales texts and instead build brand loyalty by engaging through friendly conversation or sending last minute updates about the brand.
By: EZ Texting
Get your champagne bottles ready, it’s the season to celebrate financial gains. Given that there are a cluster of holidays this month, all of which are centered on celebration and giving, it is necessary that you vigorously take action toward marketing your business. One quick and easy way to secure these holiday benefits is by implementing SMS to your overall marketing efforts. More than $650 billion is spent during the winter holidays. That’s pretty intense, so why not figure out how to get a taste of this yourself? Here are a few ways to increase brand awareness or ROI before the year is over, and to spare yourself those sweaty palms.
Use Holiday Marketing To Offer Special Mobile Deals
There is an unspoken expectation that brands must offer deals during holidays. Loyal customers may seek your company during holidays to justify spending while new customers may become aware of your brand through unique deals. If you are okay with tailoring to your leads’ expectations, then offering customized deals via SMS is quite ideal this holiday season. If you are trying to plump up your text marketing subscriber list, advertise it with an irresistible incentive such as a steal deal welcome coupon when users subscribe. Once you are ready to send out a holiday campaign, make sure you know your audience well in order to send valuable texts. Review your already-subscribed users’ shopping data, demographics, market research, and survey results, (if available). If you do not have access to this information, and if you need data from new subscribers, send out an SMS survey with several questions, including perhaps a funny elf graphic to let people know you understand how important it is to lighten up during this stressful time. Use the answers to put subscribers into appropriate subscriber lists and target each group with exclusive holiday offers. Awkward unfitting text coupons are a ticket to the unsubscribed list.
Integrate it With Your Other Marketing Efforts
Text marketing alone can be effective, however, using it with other channels such as print and digital ads, social media, and TV spots, can increase the potency of your efforts since each channel may reach different demographics, and it may align better with your company if it prides itself in design, social engagement, and more. Although quick reminders of holiday deals can be effective on social media and through email marketing, text messages are instant, and instant is good in this instant gratification culture. In fact, more than 98% of people open text messages. Therefore, a last-minute reminder for a sale or new inventory alert will get people to act fast, which is imperative during the busy holiday season when people need certain goods in a short period.
Whether you want to focus on conversion or brand awareness this holiday season, SMS marketing can take your business to a new level because of its immediacy. While people hurriedly shop with a latte, shopping bags, and mobile device in tow, they will appreciate instant text alerts with up-to-date information on your company rather than have to physically scope out deals during lunch breaks or traffic jams.
By: EZ Texting
It may seem absurd that some people don’t enjoy indulging in funnel cake whilst being mildly nauseous from fast-speed rides, but amusement parks have more to offer than just adrenaline-inducing thrills. If you own an amusement park, and have entertainment attractions, reputable food, and family activities you wish to share, implement mobile marketing into your marketing efforts to attract more foot traffic.
Check out five ways that you can use mobile marketing for your amusement park.
Reach the Best Audience
Finding your target audience is made easy with mobile marketing. When you advertise your opt-in information on an ad or commercial, people directly inform you that they are interested in your company, as they willingly subscribe to receive text messages from you. Having people subscribe to your SMS list filters out prospects that you would otherwise target through expensive advertising. Once you have a list of leads that have shown interest in your amusement park, you can capitalize on this advantage by directly marketing to the list to increase business.
Increase Repeat Visitors
Build a relationship with your customers. When customers buy tickets for your park, send them a thank you text a day later and ask how their experience was at the park. Offer an incentive if they did not have a positive experience, and if they did enjoy their visit, schedule a loyalty coupon for a future date. Additionally, the occasional check in or celebratory text will keep you in your customers’ radar.
One of the best ways to bring customers into your park is through personalized coupons. For repeat customers, you can show them that you appreciate their business by sending a coupon after they visit your park. Customize coupons with customer’s subscribed name and choose what type of deal is most fitting for your target customer. If you want to bring in new clients with coupons, you can advertise your subscriber list by offering a coupon for those who opt-in.
Get Customers Involved
If you’d like to make discounts more fun, create a trivia game. Perhaps you have a seasonal theme at your park or want to celebrate a holiday, you can come up with questions that relate to these features. Customers can participate through a text-to-win format where they have an option to choose from a section of answers. If your prospect answers the trivia question correctly, offer a freebie for their next visit such as a free meal, a free drink, a child’s ticket, etc.
No one enjoys trekking out somewhere, bright-eyed and full of expectations, and then suddenly faced with unforeseen changes to plans. Whether it is uncomfortable weather, unusual long ride lines, reaching max capacity, or malfunctioning rides, customers shouldn’t have to have an unsatisfactory experience due to unexpected circumstances. However, if it is within your control, alert ticket holders via SMS of anything that might affect their visit. Customers will likely appreciate that their time and money are being taken into consideration.
By: EZ Texting
Amongst the cheery jingling music, pungent aroma of naughty sweets, and overall unstable societal temperament during the holidays, overwhelmed people seek refuge. That’s where you come in. As a business owner, the holidays are the best time to lay down your marketing dollars, and put forth a thoughtful campaign to relieve your leads from stress, and to benefit from the peak spending months of the year. Here are three ways to use SMS for your holiday campaign.
Offer Exclusive Coupons For SMS Subscribers
Now is a great opportunity to increase your text marketing subscriber list. If you haven’t delved into SMS marketing yet, it is a prime time to do so. If you have been struggling with opt-ins or have had many users unsubscribe from your list, or would simply like to have more subscribers, holiday specials can be a strategic way to persuade customers to join your list. Whichever industry you are in, if you have a physical space where you interact with people, consider advertising your short code and keyword in that space, along with your offer. Your offer may look something like, “Join our texting list to receive exclusive discounts this holiday season.” People who see this call-to-action in person, while interacting with your brand, will likely join on the spot. However, if your business is heavily focused online, utilize your social media and email marketing to promote SMS subscriber list incentives. By getting people to opt-in, you can increase engagement.
Create a Loyalty Program
Once you have new opt-ins, send your list a welcome message. In that message, include a new subscriber coupon as a sign of gratitude. To further generate loyalty, introduce a holiday rewards program. You can get creative with how you structure your program, as long as you give buyers a chance to accumulate points, equivalent to their spending dollars, to receive rewards at the end of the season (which may consist of more coupons, discounts, free goodies, etc.) Customers may also appreciate text alerts when items or services they frequently purchase are unavailable or nearly unavailable.
Send Happy Texts
It’s frowned upon to be a Scrooge or an excessively strong marketer during this time of the year. Even if you are tempted to solely push for sales through texts, don’t. People generally like to interact with people, so let your subscribers know that you value them. Establish a relationship with subscribers, and develop brand awareness, by sending the occasional friendly greeting via SMS, and wish them warm holiday wishes throughout the season. Also remember to not assume what holiday your subscriber celebrates, keep it in general terms.
Though it is the season of giving, and many privileged people may be blissed out on holiday cheer, you still need to think about extending these strategies after the holiday season in order to retain your buyers, and keep them craving your brand.
By: EZ Texting
Say the word “dentist” and many will cringe. Your seat is often one of the most avoided seats, yet it is inevitable that we will have to become well-acquainted with it someday. As someone who has a dental practice, you may find that people are flighty or hostile during your interactions. If you want to develop better relationships with clients, text marketing can help you manifest clients’ expectations into a more pleasant e. Consider these tactics for your dental SMS marketing campaign to help grow your practice.
When a potential new client calls your office to make an appointment, you can prompt them to create a profile with whichever patient portal you use, in order to have them opt-in for communication via text messaging. If they agree to receive text messages from you, then you can begin to build a relationship with them. Prior to their appointment, remind them to engage in self-care practices to ease off any anxiety, and simply let them know they are in safe hands. After their appointment, send a simple survey, or personalized question, to see how satisfied they were with their visit and how it can better improve (if at all).
Reminders are a must for healthcare professionals. People are often preoccupied in their heads with daily to-do tasks and endless chatter. This may result in missed appointments. You don’t want to end up sitting around waiting for a no-show, while missing out on money, so use text messages to remind clients about the agreed appointment’s date and time. Let clients know that they must reschedule within a certain umbrella of time to ensure that your time is valued as well.
Text Alerts for Specials and Cosmetic Services
If you are trying to push certain cosmetic services in your office, then you can text personalized ads to your subscriber list. Show clients that they are not limited to routine procedures by offering a discount on their first cosmetic service. Additionally, whenever you have specials on products or services, send an alert to your subscribed clients so that they can snatch up the deal immediately.
Provide After-Care Tips
Let your clients know that you genuinely care about their health by sending a follow-up text, post appointment. A few days after their appointment, provide clients with a couple helpful tips for managing their specific condition, maintaining good oral health, or caring for their cosmetic work.
Ultimately, if you want to improve your dental practice, you must become a friend to your clients. Use SMS marketing to organically build loyalty amongst your clients.