SMS Short Message Service – Texting 101

28 Jun
SMS stands for Short Message Service. These are the vast majority of messages you send and receive every day. They have no images, and clock in at 160 alphanumeric characters.

SMS - 20 Years from Birth to Mass Adoption

The first text message was sent way back in 1992, but the technology really took off in the late 90’s when mobile phones and carriers started broadly enabling the service. By 2012, Americans were sending over six billion text messages a day. In fact, for nearly all smartphone owners, texting is their most used feature.

The Benefits of Using SMS Messages to Connect

SMS messaging has been nearly universally adopted and it doesn’t matter what kind of phone your audience has – unlike options like iMessage on iPhones. Also, SMS does not require users to use a certain app like Facebook Messenger. In addition, text messages opened 98% of the time – with most being read within the first 3 minutes. In comparison, emails tend to be opened at a rate of around 22%. If you’re trying to reach a broad audience, text messaging can’t be beat.

SMS Short Message Service for Business Use

Hoping to harness the power and convenience of SMS messages, businesses and organizations increasingly use this tool to make connections. Their audience can be an external one, like customers, or an internal one, like employees. Online texting platforms like EZ Texting make is simple to send thousands of SMS messages at once from a desktop, laptop, or mobile phone.

How to Get started with SMS Text Marketing

If your organization is ready to make an impact, texting is a great way to go. But how do you get started? Texting from a personal account severely limits your efficiency because you can text so few people at once. Signing up for a service like EZ Texting removes this barrier, without requiring you to invest in new hardware or engineering staff. After signing up with EZ Texting you can upload your contact list and start sending messages in minutes. 

What Kind of SMS Messages Do Businesses Send?

In addition to the regular text message updates sent between friends and family, businesses can use SMS messages for other reasons. Promotions and coupons are probably the most popular, but many companies use texting for reminders, alerts, and notifications as well. Text messages can help keep businesses top of mind, and can also help businesses stay on top of collections, HR and logistics.

EZ Texting Can Help You Succeed with SMS Messaging

If you’ve considered SMS Short Message Service for your organization but need a little help getting started, EZ Texting Customer Support Managers are ready to assist. We’ve helped countless businesses, nonprofits, and religious organizations make the most out of our SMS short message service. Give us a call at (800) 753-5732 or check out our pricing plans now.

Here some other recent articles to help you understand more about SMS and Text Marketing:

101 Series

SMS Campaign Examples - Texting 101

Online Texting - Texting 101

How to Send Automatic Text Messages – Text Marketing 101

EZ Texting 101: A Crash Course in Growing Your Contacts Lists

Text Marketing Primers

Text Marketing Primer Part 1: Keyword Marketing and MMS

Text Marketing Primer Part 2: Short Codes

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