Complete Guide to Social Media Holidays
Use this list of social media holidays to start incorporating into your marketing strategy this year.
Aside from the fan favorites, like Thanksgiving or Valentine’s Day, there are countless other national holidays — and as cultural and social issues continue to evolve, the list of holidays only continues to grow, expanding to recognize important issues, such as equal pay and data privacy. Today we’re highlighting the most popular holidays to promote on your social media by quarter and month. We’ve also highlighted federal holidays so you can best strategize your social media calendar throughout the year.
At first glance, the sheer number of social media holidays may seem overwhelming, but the good news is there’s more variety, which means there’s room to select holidays that’ll help support marketing your small business and will work best with your unique flair. So, if a traditional approach isn’t your preference, you’re in luck — there’s a nice selection of odd holidays too, like Awkward Moments Day, World UFO Day, and Pretend to Be a Time Traveler Day to play with for this year's holiday social media posts. Even Donald Duck has his own day — June 9th if you want to mark your calendars.
Quarter 1 | January, February, March
During Q1, there are a few traditionally big holidays, like New Years, Chinese New Years, Valentine’s Day, Mardi Gras, and Saint Patrick’s Day, but there’s also MLK Day, Black History Month, Women’s History Month, and World Cancer Day, which provide an opportunity to highlight social movements and important issues.
The first quarter of the year has several fun holidays for social media, like National Pizza Day, National Peanut Butter Day, and World Sleeping Day — so there’s a lot to choose from and a range of themes to enjoy.
Federal Holidays in Q1
These are the federally recognized holidays in Q1:
January Social Media Holidays
Here’s a comprehensive list of holidays in January:
February Social Media Holidays
Here’s a comprehensive list of holidays in February:
March Social Media Holidays
Here’s a comprehensive list of holidays in March:
Quarter 2 | April, May, June
In the second quarter of the year, it’s warming up, and advertising tends to pick up speed! Tax refunds are around the corner (#taxday), while summer vacations and outdoor activities are gaining momentum, driving a spike in recreational spending.
Easter, Mother’s Day, and Father’s Day occur during Q2, in addition to the two federal holidays Memorial Day and Juneteenth.
Other popular ones include Earth Day, Pride Month, and Cinco de Mayo. But, there’s also National Beer Day, National Handmade Day, Denim Day, and Take Your Dog to Work Day.
These are the two federally recognized holidays in Q2:
April Social Media Holidays
Here’s a comprehensive list of holidays in April:
May Social Media Holidays
Here’s a comprehensive list of holidays in May:
June Social Media Holidays
Here’s a comprehensive list of holidays in June:
Quarter 3 | July, August, September
Depending on your industry, the third quarter can be when things slow down a bit. This is typically when many businesses are prepping for the busiest shopping quarter of the year: the holidays! It’s also an excellent time to move leftover products with “end-of-season” sales and to focus on leads.
Of course, during Q3, Independence Day and Labor Day are the two biggies, but there’s also National NonProfit Day, World Humanitarian Day, and International Day of Peace — all of which are valuable opportunities for both nonprofits and philanthropic organizations.
Other noteworthy holidays include National Coffee Day, World Chocolate Day, and International Day of Friendship.
These are the two federally recognized holidays in Q3:
July Social Media Holidays
Here’s a comprehensive list of holidays in July:
August Social Media Holidays
Here’s a comprehensive list of holidays in August:
September Social Media Holidays
Here’s a comprehensive list of holidays in September:
Quarter 4 | October, November, December
While this quarter might feel like a sprint, it’s a marathon. You not only have Halloween, Thanksgiving, Christmas, Hanukkah, Black Friday, Cyber Monday, and New Year’s Eve, but also Veterans Day, Giving Tuesday, Small Business Saturday, and National Entrepreneur Day.
Of course, to round it out, National Taco Day (a can’t miss!), Microwave Oven Day (definitely a top weird holiday contender), and Crossword Puzzle Day. In short, there are a lot of social media holidays before the year ends, so plan accordingly.
Despite the seemingly jam-packed national holiday calendar, there are only four federally recognized holidays in Q4:
October Social Media Holidays
Here’s a comprehensive list of holidays in October:
November Social Media Holidays
Here’s a comprehensive list of holidays in November:
December Social Media Holidays
Here’s a comprehensive list of holidays in December:
How to Create Your Own Social Media Calendar
Now that you have a better idea of all the social media holidays, you need a plan of action, and here are a few tips to help you get started:
Assess your marketing goals.
Before diving head first into a detailed social media marketing plan, you’ll want to determine your goals for the year. For example, do you want to increase brand awareness and generate high-quality leads? Maybe you want new customers or to increase web traffic. Understanding and defining these goals should be the first step in any marketing plan.
Pick relevant holidays.
First, take some time to determine which holidays make the most sense to your industry, business, and interests — and which align best with your goals. Most businesses hit the big ones each month, but consider how some smaller ones may benefit a specific niche. For example, if you’re a clothing retailer, Denim Day and National Sunglasses Day might be the most relevant options. Or, if you’re in the restaurant business, Greasy Foods Day or National Cake Day could spark some fun marketing ideas for your business. Don’t be afraid to get creative!
Consider your product or service offerings and reflect if any particular campaigns or launches align best with a specific quarter or holiday. You’ll also want to consider how these will work with your other marketing streams, including email, text, and social.
Identify your social media channels.
Depending on your industry, certain channels are more effective than others. Consider what channels are typically most successful for you, and if necessary, perform an audit.
Use a social media management tool.
To help centralize and streamline the process, organize and plan your seasonal posts alongside your evergreen content in social media management tools like Hootsuite, Zoho, or Sprout Social. If you’re not ready to invest in a platform, brainstorm with a social media content calendar template. You’ll also want to research the best times to post on social media and factor that into your planning.
Ensure all your marketing streams work together, including syncing your social media management with your CRM and SMS platforms. As technology improves, most platforms offer API and integrations to create more efficient and seamless workflows.
Keeping track of what’s working (and what’s not) is an important part of the marketing process. Increase your audience reach by digging into key metrics to gauge engagement, conversion, and social ROI. Luckily, there are tools out there that can help, such as Google Analytics, ShortStack, and SHIELD App. EZ Texting also offers text analytics so you can keep track of metrics such as bounce and reply rates, and click and unsubscribe data.
Celebrate Social Media Holidays with Text Marketing
EZ Texting is a fast, reliable, and adaptive communication tool for driving engagement and connectivity with your supporters, members, or customers. Throughout the year, text marketing is a great way to ensure your messages reach the right people at the right time. Join over 210,000 customers who have used EZ Texting to slice through the noise of other communication channels and reach audiences where they live – on their phones.