Text Essentials to Help Essential Businesses Celebrate Father's Day

17
Jun
Father's Day Texting
Text Essentials to Help Essential Businesses Celebrate Father's Day

Texting on Father’s Day isn’t just about sending dear ol’ dad a personal message or a GIF of his favorite movie.

Every year, many industries see a big boost in business on Father’s Day — from restaurants, grocery stores, auto dealerships, and more. Government offices and agencies are also likely to see an uptick in activity, with residents eager to enjoy family time at beaches and parks.

And while Mother’s Day often tends to outshine with the biggest buzz (and spending), 2020 may be the year everyone goes all out for Dad and Grandpa — particularly with the recent easing of restrictions.

With a 98% engagement rate, text marketing is the fastest, most efficient way to connect with customers and constituents. Entice new customers to opt-in and subscribe with promises of everything from promos to gift ideas, new safety measures, and more.

In honor of the holiday, you can even have a little extra fun with your texts to enliven and personalize them by wishing everyone a happy Father’s Day or throwing in a light-hearted “Dad joke.” Here’s some more ideas how businesses and organizations can integrate SMS solutions into marketing campaigns:

How Government Offices Can Use Text Marketing

It’s important to celebrate safely, and as the authority on parks and beaches, local governments need to be able to quickly circulate information pertinent to people’s party plans.

Your Plan of Action:

  • Send an email featuring updated community policies as they develop, such as changes to park and pool hours, or safety tips for backyard BBQs.
  • Follow up with a text message and link to be sure they’ve seen it.
  • Set up custom Keywords for various groups, like Public Safety or Events, so citizens can opt in to receive targeted updates most relevant to their interests.
  • Facilitate administrative tasks by integrating texting and 1-on-1 Chat capability to secure reservations for picnic tables, tennis courts, and more.

See how Gilbert, Arizona uses text marketing to keep their community safe.

How Grocery Stores Can Use Text Marketing

Dads deserve a feast on Father’s Day. But before anyone can heat up the BBQ and get their smoke on — they must first head to the store to purchase the burgers, hot dogs, and coleslaw.

Your Plan of Action:

  • Text exclusive coupons or offer other promos for popular weekend must-haves.
  • Send event announcements and invite subscribers to specially hosted craft beer and wine events or specialty food tastings.
  • Host seasonal recipes on your website and share links via MMS picture messaging texts, as well as social media and email.

Learn more about how grocery stores can use text marketing.

How Restaurants Can Use Text Marketing

Patrons will want to celebrate by returning to their favorite restaurants — or pre-ordering tasty to-go meals. Welcome guests back in with smart, social distancing measures and special promotions.

Your Plan of Action:

  • Post updated operating hours and safety procedures, such as daily cleaning schedules and availability of curbside drop-off and pick-up delivery.
  • Follow up with a text to ensure it’s been seen.
  • Tempt diners with mouthwatering images of Father’s Day specials via MMS picture messaging.
  • Remind customers that Gift Cards to your restaurant are always a big hit and include a link to your website to streamline purchase.

See our complete guide to text marketing for restaurants.

How Auto Dealerships Can Use Text Marketing

Not all dads get ties for Father’s Day. For the truly competitive gifter who can give Dad the very best — or the father who can gift it to himself, what Dad really wants is a brand new car. Capitalize on the economy opening up by offering even better incentives to hit the road this year.

Your Plan of Action:

  • Text subscribers exclusive lease specials, extra financing, bonus cash offers, and more—and don’t forget to offer discounts at the body shop, too.
  • Many predict 2020 will be the summer of the Great American Road Trip—so schedule Service Reminder text alerts to ensure families remember to get their vehicle in tip-top shape.
  • Maintain social distancing wherever possible by using text messaging to set up appointments and use 1-on-1 Chat to answer questions.
     

SMS bulk texting for free - EZ Texting trial