Text Marketing for Memorial Day Grilling Promotions
Text marketing has the power to amplify your message and engage your audience. Memorial Day is an economic engine that cannot be ignored, especially if you’re in the barbeque or hospitality industry. In fact, according to The Hearth, Patio & Barbecue Association (HPBA) 7 out of 10 Americans own a grill, and 60% will barbeque on Memorial Day weekend. To support all that grilling, sales of meat and burger ingredients also begin to rise on this unofficial kick-off for summer. So how can text marketing help you take advantage of this “smoking” opportunity?
1. Build Your Subscriber List with a Keyword Campaign.
Before you can start promoting your big Memorial Day sale, you need a robust contact list, and a Keyword campaign is a great way to do it! Text marketing services like EZ Texting allow you to reserve Keywords that are available on your short code.
In this example, “Text GRILL to 313131 for a 30% off coupon” GRILL is the Keyword and 313131 is the short code. You can advertise your Keyword and short code offer in store, on brochures, and on your website. Anyone who texts into that Keyword gets opted-in to your subscriber list. EZ Texting also makes it simple to compose a compliant auto-response message that lets customers know how to opt out if they no longer want to subscribe.
2. Make Sure Your Offer Gets Seen with a SMS Promotion
Once you have a nice long list of interested and opted-in contacts, send them a promotion that encourages them to buy. For example, offer a special Memorial Day discount as a thank you for being a subscriber. This will make them feel appreciated, and more likely to buy soon!
3. Boost Customer Interest with a Picture Message (MMS)
When you’re trying to sell something, a picture gives your pitch a significant boost. Try accompanying your offer with an image that does some of the heavy lifting.
Have You Started Text Marketing?
If you’ve considered text marketing but aren’t sure where to begin, EZ Texting's Customer Support Managers are experts at helping businesses get rolling. Give us a call at (800) 753-5732 or check out our pricing plans now.