Text Marketing for Mother’s Day Promotions – What Your Business Needs to Know
Mother’s Day is one of the most important holidays of the year — it’s the one official day that we all honor moms (and grandmas and great-grandmas)! Our own mothers — and our friends and family that are moms.
But, naturally, it is also an important day for businesses as well. It’s an opportunity to message your audience and engage with them — nurturing customer relationships and even promoting special sales or gift items.
According to the National Retail Federation, 78% of people believe celebrating Mother’s Day has taken on extra importance with the COVID pandemic.
For some, it’s been a year since they may have seen their parents on anything but a video call. With traveling picking back up, and a surge in vaccines allowing for more togetherness than we’ve experienced in many months — now is the time for families to go big.
Mark this occasion by texting your subscribers — as well as encouraging new ones to join your database. Here are a few more tips on how you can use text marketing to boost your business this Mother’s Day:
Build Your List Pre-Mother’s Day Using Keywords
In time before Mother’s Day, run an opt-in campaign using store signage, word of mouth, and social media postings. Promote a special Keyword, such as "MOMZ" on a shared short code like 313131. Tell customers to text "MOMZ" to 313131 to receive a special 10% coupon for the day — as well as future sale notifications.
You can also share this message on signs, TV spots, and email signatures to make sure people see it and take action.
Send Promotions & Coupons by Text
Once you have a healthy opted-in contact list, give your audience a reason to favor your business.
Extra savings is always one of life’s ultimate motivators. Send customers a text message with a VIP promotion, special, or coupon. You can also offer a BOGO (Buy One, Get One) that encourages additional purchases.
Include coupons via trackable links, a text that customers can show staff, or an MMS image.
Keep Your Business Top-of-Mind with Picture Messages (MMS)
Don’t have a special offer? Or perhaps your business is a professional service that simply wants to celebrate the occasion.
Reach out to your audience and wish them a Happy Mother’s Day with a festive image, GIF, video, or audio file. Do you know that sending such imagery with a text can amplify your message by 250% as compared to text-only SMS messages.
To help you share the joy of the holiday with your customers in style, we’ve even created some Mother's Day MMS templates for you to send out.