Text Marketing for Mother’s Day Promotions – What Your Retail Business Needs to Know

Texting This Mother's Day
Text Marketing for Mother’s Day Promotions – What Your Retail Business Needs to Know

Mother’s Day is one of the most important days for a wide variety of retail businesses and this year, given the uncertain state of things, it's taken on an elevated meaning as our world's shrink and we focus with new clarity on those closest to us, and that certainly includes mom. 

In fact, the National Retail Federation says that 78% of people believe celebrating Mother’s Day has taken on extra importance to given the pandemic, and they plan on putting their money where their hearts are by spending approximately $8 more, individually, for an average of $205 on Mother’s Day gifts and celebrations.

With many non-essential stores closed this April and May those consumers will be looking online to e-commerce outlets and likely also supporting local specialty shops. If you're offering delivery or e-commerce solutions for your customers text marketing for Mother’s Day can help reap a bigger share of this valuable market.

Here are few tips on how you can use text marketing to boost your business this Mother’s Day:

1. Build Your List Pre-Mother’s Day Using Keywords

In the weeks before Mother’s Day run an opt-in campaign using store signage and word of mouth. For example, using a service like EZ Texting you can reserve a Keyword, such as "MOMZ" on a shared short code like 313131. Tell shoppers that to text "MOMZ" to 313131 to receive a special 10% coupons and future sale notifications. You can share this message on signs, email signatures and social media to make sure people see it and take action.

text marketing for mothers day keyword example

2. Send Promotions & Coupons by Text

Once you have a healthy opted-in contact list, give your audience a reason to pick your business. Send them a text message with a promotion, special, or coupon. Customers always like to save money, but you may want to consider BOGO (Buy One, Get One) offers that encourage additional purchases.

text marketing for mothers day promotion example


3. Keep Your Business Top-of-Mind with Picture Messages (MMS)

Even if you don’t have a special offer, consider reaching out to customers to wish them a Happy Mother’s Day or share an image of relevant merchandise that they may want to purchase. Sending a picture message (MMS) can amplify your message and make a purchase much more desirable.

We've even created some Mother's Day MMS templates for you to use to make getting your message out easier!

text marketing for mothers day mms example

Get Started Now

Text Marketing for Mother’s Day gives you an easy and cost-effective way to build your list, drive sales, and increase engagement. If you’re ready to start texting your customers, EZ Texting can help. We’re experts on helping small to medium retail businesses get up and running – and thriving with text marketing.

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