Text Marketing Primer Part 1: Keyword Marketing and MMS

03 May
Text marketing has its very own acronyms and technical terms, which can feel intimidating. We’re here to do the opposite – make things clear, and easy. This series of posts will talk about common texting terms and explain how they can help you succeed! Today, we’ll talk about two of the most important texting features of our product: Keywords and MMS.

Let’s get started:

what is keyword text marketing

What are Texting Keywords?

Have you seen ads that say, “Text JOIN to 313131 to get a 10% off coupon”? Of course, you have! The word JOIN is the Keyword. 313131 is the short code. When you sign up for a texting service like EZ Texting, you are given access to a shared short code. And then, you can acquire a unique keyword and use that to grow your list of contacts.

Why Should You Want a Texting Keyword?

Keywords are the easiest way to attract people to subscribe to your list. When they text your Keyword to the short code they become opted in subscribers. But just reserving a Keyword isn’t enough! You need to market your keyword and make sure your audience sees it. Think signs, email signatures, and social media!

What Do You Do with Those Opted-In Subscribers?

Give your subscribers what you promised – whether it is a coupon, monthly updates, or the Wi-Fi password! Be upfront when advertising your texting program, if you’re going to text twice a week or twice a year let contacts know. Then stick to your promises and deliver content that’s useful. Check out this CTIA guide to framing up your texting program.

What is a MMS text message

What is MMS texting?

An MMS message is a text that includes an image, video, or audio file.It can also be much longer than a normal SMS messages (up to 1600 characters vs just the 160 allotted in an SMS message). Sometimes called a picture message, an MMS is often used to share images when sending a promotional message in a mass text. Why Should I Send an MMS Text? At EZ Texting, we’ve seen clients get great results sharing product images along with their promotional messages. But really, it’s up to you! MMS messages let you get creative in adding sizzle to your text.

Does it Cost More to Send an MMS?

Every paid EZ Texting plan includes MMS messages in the U.S. That means it costs the same to send an impactful picture message as it does to send a simple SMS. The choice is yours!

Are You Ready to Use a Keyword or MMS?

At EZ Texting we think there’s a tremendous opportunity in text marketing with Keywords and MMS messages. Have you given them a try? If you’re ready to get started, our Customer Success Managers are experts at helping businesses of every size get rolling. Give us a call at (800) 753-5732 or check out our pricing plans now.

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