Text Marketing Primer Part 2: Short Codes 

17 May
Text marketing terminology doesn’t have to be confusing! Here at EZ Texting we’re trying to make text marketing simple to understand and even simpler to use! In our first installment of primer articles, we discussed Keywords and MMS, now let’s look at short codes -- what are they, why are they useful, and how will they impact your text marketing efforts.

What is a Text Messaging Short Code?

If you’ve seen a sign that says something like, “Text EZSTAY to 313131 to subscribe” you’ve seen a short code in action. Here, EZSTAY is the Keyword and 313131 is short code. Usually, short codes are an easy-to-remember number. In some cases, they can be customized to spell out a word. Consumers should have no difficulty remembering a good short code.

text marketing short codes keyword example

 

What is a Shared Short Code?

When you sign up for a texting service like EZ Texting, you will be assigned to one of our shared short codes. Multiple businesses may use the same short code, but the EZ Texting system ensures that texts meant for you end up in your Inbox. If you’re looking to grow your list, you’ll want to try a Keyword that’s unique. Only one customer can use a given Keyword on a shared short code. EZ Texting makes it easy to check if the Keyword you want is still available. Shared short codes are attractive to organizations because they drive the cost of text marketing way down. You don’t have to purchase a number in order to get started with your texting program.

What is a Dedicated Short Code?

Keywords can transform your marketing and customer outreach strategy, but if you want something super ordinary like "SALE" it probably won't be available on a shared short code. Dedicated short codes solve this problem; they enable you to secure a number exclusively for your use - and use any Keywords you like. Dedicated short codes do take time and money to secure, so they only makes sense to use in certain cases. The team at EZ Texting has years of experience helping our clients launch dedicated mobile marketing campaigns and we can assist you every step of the way, if that’s the best choice for you.

Have You Started Text Marketing?

Not sure which short code option is best for you? EZ Texting’s Customer Support Managers are experts at helping businesses find the right path forward. It's also worth checking out our Features Section to get more details on how EZ Texting works. If you're ready to talk, give us a call at (800) 753-5732 or check out our pricing plans now.

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