Text Marketing for Teacher’s Appreciation Promotion
Text marketing is a great way to spur sales for Teacher Appreciation Week. Are you reaching parents and teachers with your marketing plans? Every year in the month of May, parents show their children’s teachers how much they appreciate their work. Common gifts include flowers, gift certificates, and tasty treats. In addition, many restaurant chains offer special deals for teachers. Is your business taking advantage of this holiday to boost revenue?
Here are 3 ways text marketing can help you make the most of Teacher’s Appreciation Events:
1. Send a Holiday Shopping Reminder via Text Marketing
In the hustle and bustle of parenting, it’s easy to forget about Teacher’s Appreciation day/week/month. Even if room parents are diligent about sending emails, email still only has an open rate of about 22%. That’s where texting can help. Whether you’re that room parent or a business with teacher-related products, a text message is the best way to remind people to get moving. Think of sending a text like this, “Tomorrow is Teacher’s Appreciation Day. Get an electronic gift card from EZ Treats: https//clk2.me/HRvz”
2. Promote Your In-Store Event with a Picture Message (MMS)
Teacher’s Appreciation is a great opportunity to drive traffic to your store. Consider special teacher-related bundles that make it easy for busy parents, or discounts that go directly to teachers! Adding an image gives it even more impact. Consider a text like this, “Stop by EZ Floral for a special ‘Thank You Teacher’ bouquet. Available in store now through May 31.”
3. Create a Special Promotion for Teachers
Cut out the middleman by offering deals directly to teachers via text. This can work especially well if your business caters to that audience. You can start with a Keyword campaign that attracts teachers to join a dedicated list. Consider something like this on signs in your store, “Teachers, text LEARN to 313131 to get special deals on school supplies.” Then, when you have a special offer you can send a text message out to customers that opted-in to that specific list. Something like this, “Teachers, get 10% off your purchases at EZ Supplies this month when you show your school ID at the register.”
Are You Using Text Marketing to Boost Sales?
If you’re considering text marketing, but not sure how to get started, EZ Texting can help. Our Customer Support Managers are experts at getting businesses up-and-running so that they can get the most out of texting. Give us a call at (800) 753-5732 or check out our pricing plans now.