By: EZ Texting
Have you recently invested in text message marketing software for your business or organization? Getting new contacts into your system as quickly as possible will help you generate a positive return on investment right out of the gate.
Fortunately, there are a few easy tips and tricks that you can follow to get contacts to your text message sign up list right away.
As an industry-leading text marketing provider, we've worked with thousands of businesses and organizations just like yours, and through that experience, we know exactly what it takes to get your prospects and customers excited about texting, and we're ready to share those expert insights with you!
3 Ways to Attract New Contacts to Your Text Message Sign Up List
You've seen some of the stats surrounding business text messaging – 90% of people have a mobile device within reach all day, 72% of users check their mobile devices for new messages as soon as they wake up, in-store and on-demand coupons sent via text message see redemption rates of 70-80%. A robust text messaging strategy can play a vital role in any communications or marketing plan.
Here are the five key ways to attract new contacts to your text message sign up list:
1. Promote Your Keyword and Short Code
From retail businesses and nonprofit organizations to real estate and restaurants, text marketing is a popular marketing tool across multiple industries. The savviest business owners and marketers know that an effective text marketing campaign starts with a short code.
A short code is a five or six-digit number that prospects and customers use to interact with your organization via text. There are three different types of short codes, including shared short codes, dedicated short codes, and vanity short codes. Keywords are then used "activate" the text marketing campaign or promotion
Example: Text "PROMO" to 313131 to save 50% on your next online order.
Be sure to promote this number and phrase in the following places:
- Email newsletter
- Billboard or outdoor signage
- Radio, television, or podcast
- Social media
- Print advertisements and direct mail
2. Incentivize New Signups
Another way to encourage signups is to add a quick incentive. In exchange for text opt-ins, many businesses offer one (or more) of the following: discounts on the next online or in-store purchase, exclusive specials for text recipients, first access to all-new products and services, and much more.
3. Make Calls-To-Action Clear
Finally, make your calls-to-action clear and compelling. As it relates to text messaging, a call-to-action encourages recipients to do something. In marketing, a call-to-action helps businesses and organizations convert a prospect into a customer.
What do you want your prospects to do? What can prospects expect on sign up?
Here are some call-to-action examples:
- Sign up
- Get started
- Learn more
- Join us
Start Texting With EZ Texting
Great – you have a ton of new contacts in your text marketing database. Now what?
If you're interested in learning more about the strategies and tactics used to generate high-value text messages for your prospects and customers, we recommend downloading our free guide.
In this guide, we show you the nine steps all successful text marketers take when they are just getting started. Following these nine steps doesn't guarantee texting success, but it will certainly give you a head start. Are you ready to begin?
Photo: Getty Images/imtmphoto