By: EZ Texting
Can you believe Halloween is over and Black Friday is almost here? According to Periscope 60% of consumers plan on shopping over Black Friday weekend. So our question is, have you thought about how you can use text promotions to capture those consumers? If the answer is yes, but you’re also asking “Where do I start?” then we’ve got you covered.
There are many ways to use text marketing to drive customers to your business, but below are four great examples.
1. GIVE A DISCOUNT
Who doesn’t like a Black Friday sale? But make sure you’re doing it right. Give a discount that encourages future engagement so that the benefits continue into the coming new year. Using a keyword like "SUPERCOOLEZT" can help you track which customers signed up using a certain promotion. For best results, publicize your keyword on signage, email signatures, and publicity materials.
2. SEND A PROMO CODE
Reward your loyal customers and subscribers with a special they can only get via text. Afterwards, you can track how many customers used the code.
3. SEND A LINK
Even if you don’t have a special code to send, text messages with links are a great way to drive engagement. Consider using a dedicated URL so that you can see exactly how many people responded to your text ad.
4. GIVE A REASON TO CALL
For businesses that rely on phone orders, text marketing can encourage customers to start dialing on Black Friday. As with the link example, consider using a dedicated phone number so you can track the promotion's success.
If you’re wondering how texting can help with Black Friday or any other kind of promotion, give us a call at 800-753-5732. Our team specializes in helping businesses of all sizes get up and running with text marketing fast. With EZ Texting, you don’t need any special technology or expertise to send out thousands of messages in minutes. Happy shopping season!