By: Jessica Terashima
According to the National Retail Federation, American consumers plan to spend 4.1% more this holiday season than last year. That means they will spend an average of $1,007, for gifts, decorations and other related items, bringing the total projected spending to north of $717 billion. With all that money in play, it pays to have your promotion game on point. At EZ Texting, we believe texting is the best way to send your holiday promotions. Last year our customers sent out over 3 million texts during this time!
Why Use Texting for Promotions?Use texting to send promotions because it’s quick, easy and it really works! Texting is the fastest and most direct way to make sure your messages get seen by your audience. With an open rate of 98% and 90% of messages being read within 3 minutes, it exceeds nearly every other marketing channel for reach and immediacy. Signing up for a bulk texting service like EZ Texting takes only a few steps, there’s no commitment, and you can start sending thousands of texts in short order.
Who Can You Text?
Texting is a permission-based type of marketing. That means your subscribers must give explicit consent to receive your text marketing messages. Permission can be easily obtained by asking visitors to text into a Keyword (more on that later), putting an opt-in box on a form, or adding an opt-in widget to your social accounts or business website. If you’re planning a big promotional push for the holiday, it’s best to start building your list now. What’s great about permission-based marketing is that customers have already raised their hands and said that they are interested. Your job is to send them promotions that offer real value and encourage them to continue engaging with your brand.
What Kind of Promotions Work Best?
Every customer wants three things! They want to save money, save time, and feel special, so make sure your offers check at least one of those boxes. Especially at this time of year, competition is fierce and you need a way to stand out from the crowd.
- BOGO offers (buy one, get one) work because they ensure a full-price purchase is made. For example, “Show this text message to the cashier when you purchase an armchair on Black Friday to receive 50% off your second armchair”
- Percent off promotions work because they make customers feel like they’re getting something special. For example, “Thanks for subscribing here is your 15% off coupon"
Dollar amount off promotions work by making the deal feel more valuable. For example, “First 5 customers in line receive a $5 discount on any purchase of $20 or more”
Read our book 4 Types of Mobile Coupons to Use in Your SMS Marketing Campaigns for more tips on mobile coupons for text marketing campaigns.
Grow Your List with Texting KeywordsIf you want to grow your list of opted-in subscribers, you can’t beat a Keyword campaign. You’ve undoubtedly seen Keyword promotions online and in stores. A sign will say “Text JOLLY to 313131 to receive deals on our products.” In this case, “Jolly” is the Keyword and 313131 is the short code.
Bulk texting services like EZ Texting give you access to Keywords and short codes. In that example, when the customer texts Jolly to 313131 they will automatically be added to your subscriber list. The CTIA has put out a handbook to help you stay compliant as you build your list.
Are You Ready to Text this Holiday Season
If you’re wondering how texting can help with Black Friday or any other kind of promotion, give us a call at 800-753-5732. Our team specializes in helping businesses of all sizes get up and running with text marketing fast. With EZ Texting, you don’t need any special technology or expertise to send out thousands of messages. We’ve also put together this special guide to holiday text marketing to make it even easier. Happy holidays and happy texting!