By: Jessica Terashima
So how do you capitalize on all these June occasions? Check out these tips:
1. Make Sure Your Text Subscriber List is On Point
Ramp up your efforts to build your list with a Keyword campaign. You could do a special one to target customers interested in Father’s Day deals by creating signs, adding text to your website, or email signature like this, “Join the EZ Golf VIP Club! Text DADS to 313131 to get a 20% off discount on all golf merchandise”
2. Craft Text Promotions That Speak to Customers
As with the example above, make sure that your text messages promote offers that your customers will want to use. Adding an image will really make it pop! For example, “Receive a free commemorative golf ball from EZ Golf when you show this text message in-store.”
3. Send a Greeting Even If You Don’t Have a Special Offer
Not all businesses have an obvious fit for a Dads or Grads promotion, but that doesn’t mean you have to stay on the sidelines. Use this opportunity to send a greeting to your customer. EZ Texting provides free, downloadable MMS templates that you can send to customers, just to let them know you’re thinking about them!