Text Promotions Boost Sales for Father’s Day and Graduation

07 Jun
The National Retail Federation estimates that American consumers will spend over $15 billion on Father’s Day this year. They explain “77 percent of Americans will celebrate Father’s Day and spend an average of $133 per person, treating dad to special outings, clothing, gift cards, electronics and more.” Graduation celebrations are on track to add another $5 billion in spending.

So how do you capitalize on all these June occasions? Check out these tips:

1. Make Sure Your Text Subscriber List is On Point

Ramp up your efforts to build your list with a Keyword campaign. You could do a special one to target customers interested in Father’s Day deals by creating signs, adding text to your website, or email signature like this, “Join the EZ Golf VIP Club! Text DADS to 313131 to get a 20% off discount on all golf merchandise”

fathers day text promotions keyword example

2. Craft Text Promotions That Speak to Customers

As with the example above, make sure that your text messages promote offers that your customers will want to use. Adding an image will really make it pop! For example, “Receive a free commemorative golf ball from EZ Golf when you show this text message in-store.”

fathers day text promotions image example

3. Send a Greeting Even If You Don’t Have a Special Offer

Not all businesses have an obvious fit for a Dads or Grads promotion, but that doesn’t mean you have to stay on the sidelines. Use this opportunity to send a greeting to your customer. EZ Texting provides free, downloadable MMS templates that you can send to customers, just to let them know you’re thinking about them!

fathers day text promotions mms template example


Get Your Piece of the Dads and Grads Pie

Sending mass text message gives you an easy and cost-effective way to build your list, drive sales, and increase engagement. If you’re ready to start sending text promotions your customers, EZ Texting can help. We’re experts on helping small to medium retail businesses get up and running – and thriving with text marketing. Give us a call at 800-753-5732 or check out our pricing plans now!

Recent Blog Posts

17 May Sales Leads Using Text Messaging

Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the...

16 May Church Marketing Ideas That You Can Start Right Now

If you're struggling to connect with your congregants or attract new members, you're...

15 May Bar Marketing Ideas

Let's face the facts — as a bar owner you don't have a ton of money, resources, and...